Principal Product Manager, User Lifecycle, Monetization

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $150k - $160k / year

⏰ Full Time

🔴 Lead

✅ Product Manager

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Logo Brands

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

🏭 Manufacturing

📣 Marketing

📦 Logistics

Manufacturing • Marketing • Logistics

Logo Brands is a company that specializes in creating branded merchandise for sports fans. Their product range includes drinkware, tailgate supplies, home textiles, bags, coolers, and more, all featuring logos from major professional and college sports teams. They cater to fans of the NFL, MLB, NBA, NHL, soccer, and college sports, among others. Their products are designed to enhance the experience of supporting a favorite team, whether at home or at tailgate events. Additionally, Logo Brands offers lifestyle products for non-sports fans, featuring designs suitable for various occasions. The company emphasizes providing everyday essentials for fans' engagement and enjoyment of sports.

📋 Description

• Define user cohorts, personas, lifecycle stages, milestones, and success metrics across acquisition, activation, conversion, retention, and expansion • Improve customer LTV, subscription renewals, free-to-paid conversion, content purchases, and user activation • Manage the experiment backlog, design and analyze A/B tests, and rapidly prototype and launch improvements with a dedicated development pod • Set quarterly lifecycle priorities, align product, marketing, content, and data teams, and report progress against company-wide metrics • Partner with analytics and product operations to develop cohort analysis, LTV models, funnels, dashboards, and reliable lifecycle tracking • Improve onboarding, habit formation, personalization, in-app purchases, churn prevention, winback, and institutional user activation • Inform pricing, packaging, subscriptions, and cross-platform lifecycle initiatives using customer research and experimentation • Report to the Chief Product Officer

🎯 Requirements

• 8+ years of product management, growth, or lifecycle experience in SaaS or subscription businesses • 3+ years leading lifecycle, growth, or retention initiatives • Proven success building a company-wide lifecycle framework and improving retention, monetization, and customer expansion • Experience with freemium and subscription models combined with transactional purchases, digital content, or mobile in-app purchases • Strong analytical skills, including SQL, cohort analysis, LTV modeling, product analytics tools such as Amplitude, and A/B testing • Experience leading cross-functional teams of engineers, designers, and analysts • Ability to influence senior stakeholders without direct authority • Ability to balance B2C and B2B2C user needs and communicate complex strategies clearly across an organization • Regular use of AI tools for product development, rapid prototyping, and experimentation • Preferred: experience with jobs-to-be-done research, user personas, and personalization • Preferred: familiarity with Logos Bible Software, Proclaim, Christian technology, or digital publishing • Preferred: understanding of Bible study, Christian theology, and the needs of churches, educational institutions, and Christian organizations

🏖️ Benefits

• Competitive medical, dental, and vision insurance • Company-paid basic life, long-term, and short-term disability • Flexible paid time off • 10 company-paid holidays per year • 4 weeks' paid sabbatical after 10 years of service with an additional stipend • Paid maternity and paternity leave policy • Health Savings Account and Flexible Spending Account options • 401(k) plan with an employer match of up to 4% • Awards and recognition program