Marketing Operations Manager, DTC

🔥 12 minutes ago

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The Healthy Back Institute

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded in 2003, The Healthy Back Institute has quickly become one of the web's leading resources for people looking for information and products to help them find lasting pain relief, quickly, safely and naturally from all types of pain.

📋 Description

• Act as the central coordination point between Marketing, Product, Tech, and Customer Success • Build, manage, and update project plans, timelines, and dependencies across all initiatives • Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput • Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives • Coordinate landing pages, offers, and funnel updates from concept to launch • Partner with the CMO, creative leads, and copywriters to keep frontend work moving against revenue outcomes • Drive execution of email and SMS programs, lifecycle automations, and retention workflows • Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows • Support HBI's brand consolidation work- migrating legacy domains into our unified Living Well Nutraceuticals presence on UltraCart • Ensure clean QA and go-live processes for new product initiatives and migrated assets

🎯 Requirements

• 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment • Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details • Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV, LTV, and revenue • Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches • Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar • Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

🏖️ Benefits

• Paid holidays + take it when you need it PTO! • Medical, dental, and vision. • 401k Program • Educational Assistance