Senior Marketing Operations Manager

Job not on LinkedIn

🔥 9 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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ButterCMS 🧈

WebsiteLinkedInAll Job Openings

11 - 50 employees

☁️ SaaS

🔌 API

🛍️ eCommerce

SaaS • API • eCommerce

ButterCMS is a leading content management system (CMS) designed for developers, marketers, and enterprises. It provides a seamless, headless CMS solution with a fast API and comprehensive marketing dashboard, allowing users to manage and scale their websites, e-commerce sites, and mobile apps efficiently. ButterCMS offers customization, a media library, integrations, multi-site management, AI tools for content creation, and migration tools for moving content from other platforms. With a focus on enhancing productivity and customer experience, it empowers marketing teams to control content while allowing developers to focus on building robust components. It supports multiple tech stacks, offering starter projects, developer tools, and a global content API, and is highly rated for its ease of use and support. The company aims to boost engagement and drive revenue through agile content iteration and seamless collaboration.

📋 Description

• Own marketing operations across all four brands • Architect, build, maintain, and optimize the marketing technology foundation that powers our GTM engine • Ensure end users (marketers, campaign ops specialists, sales teams) move faster to achieve their goals • Own the lead lifecycle domain end to end, from first website touch to sales-ready pipeline • Drive the four brands toward shared standards, shared definitions, and shared infrastructure • Administer and optimize our marketing automation instances across all four brands (Pardot) • Manage scoring and grading models, MQL thresholds, and the programs that move prospects through the lifecycle • Ensure platform health: Email deliverability, database capacity strategy, CRM sync integrity, form infrastructure, etc • Define funnel definitions and ensure lifecycle consistency across brands • Manage lead routing and assignment, in partnership with our Salesforce admin team • Ensure attribution and campaign influence integrity, making marketing impact measurable and trusted • Diagnose and fix lifecycle automation issues quickly and at the root • Manage enrichment and data quality tooling (ZoomInfo, RingLead), in partnership with Data Operations • Oversee web analytics and tagging (GA4, Google Tag Manager) and associated reporting • Support campaign ops and marketing teammates with segmentation, list strategy, usage-data-driven campaigns, and automation design • Build business cases and advocate for new tools and platform investment

🎯 Requirements

• 5+ years in marketing or GTM operations, including experience operating across multiple business units, instances, or orgs • Deep marketing automation expertise; Pardot (Account Engagement) experience strongly preferred, but comparable experience in other tools is acceptable • Strong working knowledge of Salesforce as it relates to marketing: standard/custom objects, campaigns and attribution, flows, sync behavior, reporting • Concept-level mastery of scoring, lifecycle design, attribution, and deliverability, independent of any one tool • Hands-on use of AI tools in your daily operations work. Claude Code, Cowork, or similar • Self-directed prioritization in a multi-stakeholder environment, with clear written communication and ability to generate effective documentation and enablement content

🏖️ Benefits

• Extra paid leave and dedicated funds to pursue personal development (up to 5 days and $1500 a year based on tenure) • Competitive medical, retirement and PTO benefits • Fully remote work environment • Access to a mental health and wellbeing platform with 24/7 dedicated psychological support, and targeted programs to promote wellness