Product Marketing Leader

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $180k - $220k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Lumana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

🤖 Artificial Intelligence

☁️ SaaS

🔐 Security

Artificial Intelligence • SaaS • Security

Lumana is an AI video security company that delivers an end-to-end platform combining AI-powered video management software and NDAA-compliant cameras to automate monitoring, generate real-time alerts, accelerate incident response, and surface operational insights from video. Its products include a cloud-based VMS+, on-prem CORE hardware with industrial SSD storage and cloud backup, modern security cameras, and AI features such as threat detection, license plate recognition, AI-powered search, and customizable dashboards for enterprises across education, government, retail, healthcare, manufacturing, and hospitality.

📋 Description

• Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations. • Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions. • Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments. • Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit. • Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market. • Own launch strategy from roadmap to execution by translating product investments into compelling market narratives, launch plans, and measurable business outcomes. • Serve as the strategic connective tissue across Product, Sales, Marketing, and Customer Success. • Bring teams together around GTM priorities, facilitate difficult prioritization decisions when competing initiatives arise, and ensure strategic direction is executed—not just discussed. • Take ownership from initial market signal through execution, driving initiatives forward with minimal oversight. • Equip Sales and Channel teams with the messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources needed to accelerate pipeline and improve win rates. • Continuously refine enablement based on field feedback and competitive dynamics. • Develop customer-facing content including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership that supports the entire buyer journey. • Position Lumana as an industry leader in AI-powered video intelligence through compelling storytelling grounded in customer outcomes and market trends. • Represent the customer across the organization by synthesizing feedback, product usage data, sales insights, and market signals. • Advocate for customer needs to influence messaging, GTM strategy, product prioritization, and long-term roadmap decisions.

🎯 Requirements

• 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan. • Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm. • Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve. • Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software. • Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives. • Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value. • Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution. • Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution. • Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.

🏖️ Benefits

• Competitive Pay: Strong base salary + variable • Equity & Upside: Own a piece of what you're building • Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin • Remote-First Flexibility: Work from where you're most effective, with teammates around the globe • Product Influence: Your voice matters—sales feedback directly shapes our roadmap • Health & Wellness: Comprehensive medical, dental, and vision coverage • Time Off: 15 days PTO, 10 paid holidays, and sick leave • Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup • Remote-Friendly: Flexible hybrid/remote work arrangements depending on location • Parental Leave: Paid parental leave for new parents • Work Setup: $500 home office stipend and top-tier equipment provided