Email & SMS Marketing Manager

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LumiMeds

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

🏥 Healthcare

💊 Pharmaceuticals

☁️ SaaS

Healthcare • Pharmaceuticals • SaaS

LumiMeds is a telehealth patient-management platform connecting patients with licensed medical providers to deliver personalized weight-loss and longevity injectable treatments. The company offers telehealth consultations, prescription evaluation, and nationwide delivery of prescription and compounded medications (GLP-1s like semaglutide, tirzepatide, and NAD+), with subscription plans, monthly follow-ups, and direct-to-consumer pricing that does not require insurance.

📋 Description

• Own the end-to-end strategy, execution, and performance of email and SMS marketing programs • Build and optimize automated flows including welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, and VIP/loyalty flows • Plan and execute the promotional calendar across email and SMS with merchandising, creative, and paid media teams • Segment and target audiences using behavioral, transactional, and lifecycle data • Run A/B tests on subject lines, send times, creative, offers, and SMS copy • Monitor deliverability health and proactively troubleshoot issues • Ensure compliance with CAN-SPAM, GDPR, and TCPA • Report on revenue per recipient, click-through rate, conversion rate, list growth/churn, and flow-level ROI • Manage and improve the Customer.io instance, including workflows, triggers, liquid templating, data pipelines/API integrations, and segmentation logic • Collaborate with data and engineering teams on reliable event tracking • Stay current on platform updates, benchmarks, and retention-marketing best practices

🎯 Requirements

• 2–5+ years of hands-on experience in email and SMS marketing, ideally in a DTC/e-commerce environment • Proven expertise with Customer.io, required • Comfort with event-based triggers, Liquid/templating logic, and campaign-builder workflows • Experience with data pipelines or APIs feeding a messaging platform is a strong plus • Strong understanding of segmentation, personalization, and lifecycle marketing • Working knowledge of email deliverability fundamentals, including authentication, warm-up, and list hygiene • Familiarity with SMS compliance requirements, including TCPA and opt-in/opt-out flows • Ability to pull and interpret performance data • Excellent copywriting instincts or strong collaboration with copywriters/designers • Experience with A/B testing methodology and statistical-significance basics • Experience with Shopify, Klaviyo, or other ESPs/CRMs is a bonus • Professional-level English communication • Availability to work U.S. business hours

🏖️ Benefits

• Remote-first work arrangement • Equal opportunity employer • Professional-level English communication and availability to work U.S. business hours