Demand Generation Marketer

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Pogo

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

📣 Marketing

👥 B2C

Marketing • B2C

Pogo is a web-based service (joinpogo. com) that operates a consumer-facing website leveraging extensive third‑party tracking, analytics, forms and marketing integrations. The site uses cookies and providers such as Google, Meta, LinkedIn, HubSpot, Typeform, Contentsquare, Cloudflare, TikTok and PostHog to power load‑balancing, analytics, form handling, personalization and targeted advertising. The available information is focused on cookie consent, tracking categories (necessary, preferences, statistics, marketing) and multiple third‑party vendors used to optimize the website and marketing/ads performance.

📋 Description

• Own B2B paid acquisition across multiple channels. You’ll run and shape paid strategy across digital and offline channels - from LinkedIn and Meta to billboards and direct mail - with real ownership over budget and performance. • Work on a product with strong market pull. You’ll help scale a product that already has growing enterprise demand, giving you the opportunity to optimize and accelerate something that customers genuinely want. • Blend strategy with execution. This role is not just campaign management. You’ll influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy alongside the broader GTM team. • Experiment beyond traditional B2B channels. We're excited about unconventional distribution and creative marketing ideas, especially across out-of-home, direct mail, and high-attention brand moments. • Solve a real targeting challenge. Our buyers are a specific, senior audience - you won't scale through volume alone. This role rewards creative, precision targeting over brute-force spend. • Join a highly analytical and product-minded team. We care deeply about measurement, iteration, and craft. You’ll work with people who think rigorously about growth and care about building excellent customer experiences.

🎯 Requirements

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend • You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work. • You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls. • You've worked at a fast-growing organization with real ownership. You don't need to be told what to do. • Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.

🏖️ Benefits

• unlimited PTO • minimum 20 days vacation policy