Senior Creative Strategist

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Lunar Solar Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Lunar Solar Group is a global growth consultancy and full-service digital agency that helps DTC and retail brands scale by combining marketing expertise with proprietary commerce and AI-driven technology. The company operates multiple service divisions (acquisition, retention, and website/studio) through brands like MuteSix, Enkore, No Sleep Studio, and Sharma Brands, offering full-funnel acquisition, lifecycle and loyalty programs, performance creative, and ecommerce site optimization. Lunar also builds and markets proprietary martech and AI solutions (Mission Control, CairnAI, DTR Labs, Stay AI) that connect digital marketing to in-store conversion and improve attribution, personalization, and subscription management for clients.

📋 Description

• Own and lead omnichannel creative strategy across assigned brands, including briefing, planning, execution, and performance analysis of testable creative assets • Establish strategic direction for evergreen creative development, testing methodologies, and performance frameworks across accounts • Translate performance data into narratives explaining creative impact, learnings, and next steps • Turn performance insights, customer research, brand positioning, and cultural trends into creative concepts, messaging angles, and hypotheses • Collaborate with Creative, Media, Growth, Account, and other cross-functional teams • Contribute to shared best practices, frameworks, SOPs, playbooks, training, and documentation • Design and oversee creative testing roadmaps aligned with client goals and funnel stages • Partner with Media teams to align testing volume and cadence with budgets, goals, and learning priorities • Ensure paid creative messaging aligns with the broader customer journey, landing pages, offers, and lifecycle touchpoints • Lead creative performance analysis using Motion and platform-level data to identify winning themes, hooks, formats, and messaging • Translate performance and consumer behavior insights into hypotheses, iterations, and new creative concepts • Provide strategic input on launches, promotions, key moments, messaging, positioning, and offer strategy • Serve as a senior creative thought partner to internal teams and clients • Collaborate with department leaders to improve workflows and creative operations

🎯 Requirements

• 3–5 years of experience in performance creative strategy or a closely related digital marketing discipline, with deep experience in paid social • Experience collaborating with and providing constructive feedback to creative and strategic partners • Deep experience in direct-response marketing, performance creative, briefing, and/or copywriting • Strong portfolio demonstrating performance-focused creative strategy across CPG, DTC, and/or eCommerce brands • Advanced analytical skills and ability to translate data into strategic insights and recommendations • Hands-on experience with Motion or comparable creative analytics tools; Motion experience strongly preferred • Strong understanding of Meta and/or TikTok advertising ecosystems • Experience navigating Ads Manager and interpreting campaign performance preferred • Previous media-buying experience across search and/or social is a plus • Experience collaborating with media buyers, video editors, designers, and developers • Strong communication skills and confidence presenting insights and recommendations to clients • Ability to provide clear, constructive feedback and collaborate across creative disciplines • Comfort navigating ambiguity, solving complex problems, and driving initiatives independently • Highly organized, detail-oriented, and capable of managing multiple workstreams in a fast-paced environment • Collaborative working style with passion for creative thinking, continuous learning, and scalable creative systems • Legally authorized to work in the United States of America