Senior Director, DTC Growth Strategy

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Lunar Solar Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

🛍️ eCommerce

🤖 Artificial Intelligence

B2B • eCommerce • Artificial Intelligence

Lunar Solar Group is a global growth consultancy and full-service digital agency that helps DTC and retail brands scale by combining marketing expertise with proprietary commerce and AI-driven technology. The company operates multiple service divisions (acquisition, retention, and website/studio) through brands like MuteSix, Enkore, No Sleep Studio, and Sharma Brands, offering full-funnel acquisition, lifecycle and loyalty programs, performance creative, and ecommerce site optimization. Lunar also builds and markets proprietary martech and AI solutions (Mission Control, CairnAI, DTR Labs, Stay AI) that connect digital marketing to in-store conversion and improve attribution, personalization, and subscription management for clients.

📋 Description

• Own the high-level ecommerce growth strategy for 3-5 of high-growth DTC brands, from acquisition through retention. • Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing. • Identify revenue unlocks via landing pages, subscription programs, bundles and upsells strategies, etc. • Partner closely with channel teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability. • Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions. • Work with channel leadership testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV. • Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges. • Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals. • Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization. • Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance. • Develop agency-wide performance reports, highlighting industry trends and growth opportunities. • Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth. • Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data. • Translate complex performance insights into clear narratives that drive confidence and buy-in. • Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams.

🎯 Requirements

• 8+ years of experience in DTC ecommerce, growth, or performance marketing, ideally with CPG or subscription brands. • Deep, hands-on understanding of the DTC ecommerce stack (Shopify, GA4, Meta, Google, email/SMS, CRO tools, attribution platforms). • Proven track record of driving measurable growth across CAC, CVR, AOV, LTV, and revenue. • Obsessive comfort with data — you know how to pull it, interpret it, and argue with it. • Strong POV on what actually moves ecommerce performance vs. what just sounds good in decks. • Familiarity with subscriptions, bundles, loyalty programs, and retention-led growth models. • Strong instincts around merchandising, pricing strategy, and promo effectiveness. • Experience designing or interpreting incrementality tests, MMMs, or advanced attribution models. • Comfortable saying “this isn’t working” and backing it up with data.

🏖️ Benefits

• Competitive salary. • Comprehensive health, dental, and vision insurance. • Flexible work hours and remote work options. • Professional development and training opportunities. • Inclusive and supportive work environment that values creativity and innovation. • 401k with match