Sales Lead – Skincare

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🕒 May 13

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Lyra Collective

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💄 Beauty

🧘 Wellness

👥 B2C

💰 $22.2M Series unknown on 2023-12

Beauty • Wellness • B2C

Lyra Collective is a consumer brand collective that owns and operates a portfolio of personal-care and lifestyle brands focused on everyday wellbeing. Its offerings span skincare, feminine care, baby feeding and family-focused essentials, and lifestyle gear under brands such as LOLA, Ever, Trilastin, Nuvadermis, and others. Lyra emphasizes clean, quality products, care-oriented values, and delivering comfort and peace of mind for people and families in their daily routines.

📋 Description

• Develop and execute brand sales strategy across core retailer channels • Drive regional and national distribution and revenue growth, playing a direct role in the achievement of company targets • Build and manage annual sales plans, forecasts, and trade budgets • Own relationships with key retail partners, including top-to-top engagement • Lead and manage external broker partners; set clear goals, incentives, and performance expectations to ensure alignment with brand objectives • Own in-store execution, including merchandising, promotions, and activations • Partner closely with Brand, Marketing, Finance, and Operations to align on selling strategies, competitive insights, product launches, forecasts, and demand planning • Track and analyze sales performance, distribution gains, and account-level KPIs

🎯 Requirements

• 6 - 8 years of sales experience within the Personal Care space • An established network across Beauty and Personal Care buyers with experience calling on regional and national accounts • Demonstrated experience securing new distribution across Specialty Beauty, Mass, Grocery, and/or Drug accounts • Track record of growing key accounts, establishing and overseeing execution of trade and marketing calendars to accelerate velocities and drive door expansion • Experience managing broker networks

🏖️ Benefits

• On top of your base salary, you will also receive equity and opportunities for incremental variable compensation.