Growth Marketing Specialist

🕒 2 days ago

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M-Files

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

M-Files is a leader in knowledge work automation, providing intelligent solutions for document management, workflow automation, and content collaboration. The company focuses on automating and simplifying processes for knowledge workers, enhancing productivity, compliance, and security. With a range of industry-tailored solutions, M-Files integrates seamlessly with various existing applications like Microsoft 365, Google Workspace, and Salesforce, offering comprehensive enterprise content management.

📋 Description

• **Key Responsibilities** • **Campaign & Event Execution** • - Working for, and collaborating with, the Senior Growth Marketing Manager to execute account-based marketing campaigns, field marketing programs, executive dinners, webinars, roundtables, trade shows, and other demand generation initiatives. • - Own the logistics and help deliver exceptional experiences for prospects, customers, and partners. • - Research and book venues, catering, meeting spaces, and vendors that set the right tone. • - Coordinate end-to-end webinar execution including speaker coordination, registration management, attendee communications, platform logistics, live event support, recordings, and post-event follow-up. • - Send invitations, confirmations, and follow-up communications to prospects and customers. • - Keep event registration, attendee lists, and pre/post-event details organized and running smoothly. • - Support account-based marketing and sales outreach initiatives by preparing target account lists, campaign materials, event assets, invitations, and coordinating post-event sales follow-up. • - Travel to support field events, including booth setup, shipping, logistics, vendor coordination, onsite event execution, and representing M-Files at industry events. • **Data & CRM Management** • - Keep lead, contact, and account data accurate and up to date in Salesforce.com. • - Log inbound leads and event attendees into the CRM promptly after activities. • - Support HubSpot workflows by managing campaign setup, campaign membership, list imports, attendee uploads, segmentation, tagging contacts, and maintaining clean data. • - Partner with SDRs to make sure event and campaign leads receive timely, thoughtful follow-up. • - Help organize and maintain prospect and account contact lists for campaigns. • - Pull reports and dashboards to help the team track campaign performance and engagement. • **Campaign Operations & Field Marketing Logistics** • - Coordinate campaign deliverables across Marketing, Sales, partners, and vendors to keep projects moving forward and ensure deadlines are met. • - Build and maintain Asana project templates, project timelines, and task trackers to keep campaigns and events organized and on schedule. • - Coordinate with vendors, manage shipments, make sure event materials arrive where they need to be, and support onsite event setup as needed. • - Track budgets, purchase orders, invoices, and receipts for events and campaigns. • - Contribute to campaign briefs, one-pagers, and supporting materials. • **AI-Assisted Execution** • - Use AI tools like ChatGPT and Claude to draft communications, summarize research, assist with campaign execution, project management, and operational efficiency. • - Help surface campaign performance insights using AI assistance, feeding learnings back to the team. • **How We Work Together** • - We're a team that genuinely looks out for one another. You'll never be figuring things out in isolation — there's always a colleague ready to collaborate, share context, or brainstorm a better approach. • - Shared Ownership: Everyone on the team takes pride in what we build together, from the big strategy down to the details that make campaigns work • - Open Communication: We talk to each other early and often — surfacing questions or challenges is encouraged, not penalized • - Growing Together: We're invested in your development, and we'll help you build skills in ABM, demand generation, and sales-aligned marketing along the way • **How We'll Know We're Winning Together** • - Events, webinars, and campaigns run smoothly because logistics, communications, and coordination are in great hands. • - Marketing projects stay on schedule because timelines, tasks, and deliverables are proactively managed. • - Leads and hand raisers are entered into Salesforce accurately within 24 hours of activities. • - Invitations and follow-ups go out accurately and on schedule and reflect the M-Files brand with care. • - Data in Salesforce, Dream Data, HubSpot is clean, current, and helpful to our Sales partners. • - The team feels supported, with issues surfaced early and projects moving forward.

🎯 Requirements

• **What We're Looking For** • **Required Qualifications** • - 1–2+ years of experience in marketing, field marketing, demand generation, event coordination, or a related area. • - Bachelor's degree in Marketing, Business, Communications, or a related field • - Hands-on experience or strong familiarity with Salesforce.com or HubSpot for data entry, record management, and reporting • - Excellent organizational skills and attention to detail, with the ability to juggle multiple priorities with confidence • - Strong written and verbal communication skills — you're comfortable reaching out to prospects in a professional, personable way • - Self-motivated and dependable in a remote environment, with great follow-through • - Experience coordinating in-person field events such as executive dinners, trade shows, webinars, and roundtables • - Ability and willingness to travel approximately 25% to support field marketing events, dinners, and trade shows. • **AI Fluency** • - We actively use AI tools as part of how we work, and we'd love someone who's comfortable doing the same, whether that's drafting outreach, summarizing research, or helping organize data. Tools like ChatGPT and Claude are part of our everyday toolkit. • **Nice to Have** • - Experience supporting B2B marketing at a SaaS or technology company • - Familiarity with account-based marketing concepts and target account strategies • - Genuine enthusiasm for AI tools and how they can help teams work smarter • - Experience using project management tools such as Asana or similar platforms

🏖️ Benefits

• **Why M-Files?** • **Global Company, Strong Foundations** • M-Files is a global company with Finnish roots and a product we are genuinely proud of. Trusted by thousands of organizations worldwide, our solutions are transforming how businesses manage information, workflows, and knowledge in the AI era. • **Growth & Development** • By joining M-Files, you will have the opportunity to contribute to our continued success and growth while developing your own expertise. This role is designed to provide meaningful hands-on experience and long-term career development within modern B2B marketing. • **Collaborative & Supportive Culture** • Our guiding principles — *Make It Happen, Help Others,* and *Love Customers* — are reflected in how we work together every day. We value transparent communication, strong teamwork, and supporting one another across functions and geographies. • **Modern Marketing Environment** • Gain exposure to AI-powered workflows, account-based marketing strategy, field marketing initiatives, and revenue-focused B2B marketing programs while partnering closely with Sales and Marketing teams. • **Flexibility & Trust** • We operate within a flexible, remote-friendly culture focused on collaboration, accountability, and outcomes rather than micromanagement or rigid structures. • **What We Offer: ** • - As remote enabled company our employees enjoy the flexibility to establish their own life/work balance • - 10 paid holidays annually • - Unlimited PTO • - Matching 401K Plan (25% of employee's contribution up to the IRS max) • - Health insurance (PPO and HDHP/HSA plans offered) • - Dental insurance • - Vision insurance • - Life insurance (1x employee salary) • - Short-term disability (employer paid) • - Long-term disability (employer paid) • - Flexible Spending Plan (medical and dependent)