Senior Marketing Manager, Digital Outreach Strategy – Growth

🔥 5 minutes ago

🔔 Pennsylvania, Washington – Remote

🔔 Pennsylvania – Remote ☕ Washington – Remote

⏰ Full Time

🟠 Senior

🧐 Strategy

🦅 H1B Visa Sponsor

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👻 Ghost score 25%

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M3 USA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2000

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

M3 USA is a company that specializes in providing market research, recruitment, and promotional solutions to the healthcare industry. They focus on connecting healthcare professionals, particularly physicians, with tools and resources that improve the practice of medicine. Through a variety of services, including qualitative and quantitative market research, multi-channel promotion, healthcare recruitment, and clinical trials, M3 USA supports the life sciences industry by enabling healthcare professionals to stay informed and provide optimal care. A subsidiary of M3 Inc. , M3 USA is engaged with leading pharmaceutical companies and offers extensive research capabilities across Europe and the U. S. They are known for their data-driven intelligence and their efforts in building networks within the healthcare community.

📋 Description

• Build and own a full digital outreach path for each subsidiary • Identify decision makers for each product and define buyer personas for each business sales activity • Grow contact lists from verified sources and research • Run tailored multi-channel outbound sequences across email, LinkedIn, and other social and digital channels • Coordinate email deliverability efforts, including authentication, IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with sender requirements • Systematize a cross-subsidiary strategy that converts M3's proprietary data assets and healthcare relationships into qualified conversations through referrals and warm introductions • Use AI-assisted research and personalization to build account and contact intelligence, generate personalization at scale, and test and refine messaging • Partner with business development and marketing leads on target account lists, handoff criteria, follow-up cadence, and message performance feedback • Operate designated business unit outreach technology stacks, integrate them with CRMs, and recommend new or advanced technology tools • Report weekly on placement, reply rates, positive-reply rates, and pipeline sourced by subsidiary and persona • Retire ineffective approaches and scale successful ones

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience • Certifications in email deliverability, sequencing platforms, or LinkedIn Sales Navigator preferred • 7+ years in B2B digital outreach, demand generation, or sales development • At least 3 years owning persona marketing for outbound commercial revenue generation • Demonstrated success reaching senior decision makers in healthcare and health systems • Experience selling recruitment, staffing, or physician placement services strongly preferred • Hands-on experience with sequencing platforms such as Outreach, Apollo, or HubSpot Sequences • Experience with LinkedIn Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration • Experience supporting or consulting for multiple business units, clients, or brands with distinct customers • Working knowledge of SPF, DKIM, DMARC, BIMI, domain and IP warming, reputation monitoring, and inbox placement testing • Knowledge of how Microsoft 365, Google Workspace, Proofpoint, Mimecast, and similar filters treat outbound mail • Ability to identify and verify budget owners, decision makers, and influencers within target organizations • Understanding of how health systems, medical groups, and staffing firms recruit physicians and who owns those decisions • Strong writing skills with ability to adapt voice by persona and subsidiary brand • Working knowledge of CAN-SPAM, CASL, GDPR/UK GDPR, TCPA, and LinkedIn terms of service • Ability to use AI tools for research, personalization, and testing with judgment about accuracy, brand, and disclosure • Ability to manage several concurrent programs independently and prioritize across businesses • Analytical fluency with campaign, deliverability, and CRM data; comfortable building simple dashboards

🏖️ Benefits

• Competitive wages • Health and Dental • Life, Accident and Disability Insurance • Prescription Plan • Flexible Spending Account • 401k Plan and Match • Paid Holidays and Vacation • Sick Days and Personal Day