Digital Marketing Specialist

🔥 30 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $65k - $70k / year

⏰ Full Time

🟢 Junior

🌐 Digital Marketing

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MacKenzie-Childs, LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1983

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

MacKenzie-Childs, LLC is a U. S. -based design and retail company specializing in hand-painted ceramics, decorative home furnishings, tabletop, furniture, and seasonal décor. It operates an e-commerce site alongside physical stores, offering curated collections, holiday and entertaining products, and loyalty/rewards programs. The brand emphasizes distinctive pattern-driven designs and direct-to-consumer sales for home gifting and décor.

📋 Description

• Own the end-to-end execution and deployment of digital marketing content and promotions across E-commerce, Email, and SMS channels, ensuring accuracy, quality, and on-time delivery. • Build and maintain website content, promotional assets, landing pages, emails, and SMS campaigns aligned with marketing objectives and merchandising priorities. • Manage audience segmentation and dynamic content implementation to deliver relevant, personalized customer experiences across channels. • Collaborate with Creative, Technical, Analytics, and external vendor partners to implement new capabilities and ensure best-in-class digital experiences. • Monitor campaign and content performance, analyze results, and translate insights into actionable recommendations that support business goals and continuous optimization. • Maintain a deep understanding of platform capabilities, industry trends, and emerging digital marketing technologies to identify opportunities for innovation and growth. • Ensure quality assurance standards are met across all digital marketing executions, including content accuracy, functionality, audience targeting, and customer experience. • Act as the day-to-day owner of key marketing technology platforms, including Salesforce Commerce Cloud, email service providers, SMS platforms, and third-party content management tools.

🎯 Requirements

• 1-3 years experience in digital marketing, e-commerce or related fields • Strong analytical skills with the ability to interpret performance data and make recommendations • Exceptional attention to detail, organization and project management skills • Ability to manage multiple, dynamic priorities in a fast-paced environment • Collaborative mindset with strong communication and partnership skills • Proficiency required in Excel, PowerPoint and Word • Experience in Office 365 and Hootsuite a plus.

🏖️ Benefits

• Competitive salary commensurate with experience • Comprehensive benefits package including medical, dental, and vision coverage • 401K Retirement Savings + Company Match • Paid Vacation, PTO and Holidays • Company sponsored life insurance and LTD • Health Savings Account + Company Match • Generous Employee Discount • Verizon Discount • Referral Bonus Program • Opportunities for professional development and career advancement