Senior Manager, Creator Partnerships – Social Commerce

🕒 September 4

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 26%

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Logo of Maneuver Marketing

Maneuver Marketing

11 - 50 employees

Founded 2017

🏥 Healthcare

📣 Marketing

🏗️ Construction

Healthcare • Marketing • Construction

Maneuver Marketing is one of Singapore’s fastest growing companies, focusing on building, operating, and scaling hypergrowth health and wellness ecommerce brands. The company aims to elevate quality of life with functional supplements, disrupting traditional ways in which health and wellness brands are built. Starting from zero in 2018, Maneuver Marketing has grown rapidly to achieve an annual revenue of over USD $122 million. Beyond selling through its own online store, the company also expands through other retail channels like Amazon, seeing explosive growth. Maneuver Marketing plans on investing and offering advisory services to other brands, fostering broader positive impacts within the health and wellness industry.

📋 Description

• Own creator strategy for two women's health brands across Meta seeding and TikTok Shop affiliate programs • Set performance targets for outreach, response rates, approvals, content delivery, cost efficiency and campaign performance • Build AI workflows for creator qualification, outreach personalization, content tagging and rights tracking • Lead and develop a team of two associates • Oversee outreach, follow-ups, creator communications, fulfilment coordination and administrative workflows • Build a scalable creator acquisition pipeline through direct outreach, TikTok Shop affiliate marketplace and an established creator network • Sustain hundreds of pieces of creator content per month while building a separate affiliate pipeline • Recruit and manage TikTok Shop affiliates, commission tiers, collaborations, samples and GMV performance • Oversee partnerships from outreach and qualification through contracting, product delivery, content production, payment and performance review • Maintain claims compliance, FTC disclosures and platform-specific policy compliance • Secure usage rights and TikTok ad authorization at partnership inception • Route creator content to paid social, marketplace listings, email and brand channels • Manage TikTok consultants, content agencies and the influencer marketing technology stack • Coordinate with Supply and Operations on product kits and oversee creator invoicing and payments • Define KPIs, manage creator and sampling budgets, analyze performance and produce weekly, monthly and quarterly reporting

🎯 Requirements

• 5+ years in influencer marketing, creator partnerships or creator affiliate marketing • At least one program owned end to end with commercial accountability • Operator experience running a TikTok Shop or comparable creator affiliate program, with GMV or revenue personally accountable for • DTC or e-commerce experience in health and wellness, beauty, or another regulated consumer category • Experience managing or mentoring team members, with evidence of raising their output • Experience managing external agencies, consultants or vendors • Experience structuring and negotiating both flat-fee and performance-based partnerships • Strong analytical skills and a track record of using campaign data to change decisions • Evidence of an AI or automation workflow built or deployed that measurably increased throughput • Strongly preferred: ownership of brand-owned organic social channels • Strongly preferred: working knowledge of FTC material-connection disclosure and platform claim policy • Strongly preferred: experience repurposing creator content into performance advertising and securing ad authorization • Strongly preferred: hands-on experience with SARAL, Modash, Lefty or equivalent • Strongly preferred: experience running programs across multiple brands or product categories • Strongly preferred: experience partnering with healthcare professionals or subject-matter experts • Strongly preferred: understanding of paid social creative testing and direct-response fundamentals • Strongly preferred: genuine interest in health, wellness, consumer behavior and social media culture

🏖️ Benefits

• Opportunity to contribute to the growth of DTC health and wellness brands • Potential consideration for either a full-time role or a 6 months contract • Remote work arrangement • Work with global teams and brands serving customers worldwide

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