Vice President – Go to Market

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $150k - $250k / year

⏰ Full Time

🔴 Lead

👔 Vice President

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Mariner

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

🤝 B2B

💰 $75M Debt financing on 2022-02

Finance • B2B

Mariner is a national wealth management firm that provides comprehensive financial planning and investment management services to individuals, families, advisors, and businesses. The firm offers integrated solutions including wealth planning, tax planning and preparation, estate and trust services, insurance solutions, retirement plan services, institutional cash management, and valuation and advisory services. Mariner supports advisors with in-house teams and serves a range of client segments—executives, professional athletes, medical and dental professionals, and business owners—focusing on fiduciary advice and collaborative, sophisticated wealth strategies.

📋 Description

• Define and lead the go-to-market strategy for organic growth by aligning channels, audiences, and messaging to business priorities • Lead marketing across critical alliances including CPA, Credit Union/Banking, and Investment Banking, ensuring effective activation • Drive corporate partnership marketing programs to expand our reach and engage new audiences • Build and maintain ICPs and robust audience segmentation frameworks to power niche growth channels • Translate competitive and market intelligence into actionable positioning updates and identify new opportunities with the growth team • Design and visualize end-to-end client journeys across organic growth channels, holding accountability for conversion results • Identify and optimize key moments in the client journey, aligning content and campaigns to each stage • Collaborate with Lifecycle, Performance Marketing, and Analytics to improve conversions and remove friction points • Create a clear framework for channel, touchpoint, and message cohesion • Partner with Lifecycle, Performance Marketing, and Lead Desk to drive integrated contact acquisition, lead generation, and pipeline growth • Ensure seamless transitions from awareness to engagement to pipeline conversion across channels • Develop sales enablement tools and measure partner, content, and brand engagement outcomes • Partner with events teams to build and execute a high-impact sponsorship strategy and integrate events into broader demand generation efforts • Create and own content supporting organic growth channels, including hands-on development and production • Collaborate with content leadership and brand team to ensure cohesive multichannel content and a differentiated market presence • Drive earned media and communication strategies to reach new audiences • Build scalable, repeatable programs across alliance and partner channels • Deliver campaigns, content, and toolkits to encourage adoption and amplification within teams • Ensure consistency across all partner initiatives • Collaborate with Analytics leadership to tie marketing investments directly to business outcomes • Define KPIs and manage measurement frameworks to monitor and communicate ROI • Leverage insights to continuously refine strategy and improve effectiveness

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field • 15+ years of proven success in organic growth, go-to-market strategy, and multi-channel execution • Demonstrated ability to design and optimize client journeys that drive business results • Experience with alliances, partner ecosystems, or indirect channels • Experience partnering with sales/business development to align on pipeline and handoff criteria • Proven ability to build and scale sales and partner enablement functions • Comfort with piloting new technologies to improve marketing impact and scalability • Entrepreneurial mindset with the willingness to build and adapt collaboration models in a high-growth, fast-paced environment.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Professional development opportunities • Bonuses