Vice President, B2B Audience Development

🕒 June 9

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WTWH Media LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🏥 Healthcare

🏨 Hospitality

🏭 Manufacturing

Healthcare • Hospitality • Manufacturing

WTWH Media LLC is a digital first business-to-business media company focused on providing high value unique content and measurable ROI for marketers. The company manages over 80 web sites, 7 print publications, and produces video, webinars, podcasts, online and live events, and educational forums across various markets including electronics engineering, design engineering, fluid power, hospitality, life sciences, R&D, renewable energy, retail, and robotics. By leveraging artificial intelligence and natural language processing, WTWH Media enhances B2B marketing strategies through advanced targeting methods. The company's network includes specialized platforms such as Design World Network, Robotics Network, Electronics Engineering Network, and others, reaching millions of engaged users globally.

📋 Description

• Define and execute unified yet tailored audience acquisition, engagement, and retention strategies across our entire portfolio of 30+ B2B brands and 40+ events. • Partner closely with the VP of Content, journalists, and content creators. • Oversee the technical integration of our marketing tech stack. • Manage the strategy, vendor relationships, and compliance for our print circulation portfolio. • Directly manage and mentor a high-performing team of 4 specialists. • Allocate and manage the audience development budget effectively.

🎯 Requirements

• 8+ years of progressive experience in B2B marketing, growth marketing, or audience development, with a proven track record of managing large, multi-brand portfolios and event audiences. • Strong experience interfacing directly with journalists, editors, and content creators. • Proven experience mapping and managing data architecture. • Strong understanding of print circulation logistics, fulfillment operations, and subscriber lifecycle management, paired with a modern digital growth mindset. • 3+ years of direct people management experience. • Exceptional ability to translate complex, multi-channel data sets into clear, actionable growth strategies.

🏖️ Benefits

• Remote work environment, with occasional travel required for company events, team meetings, etc. • Generous vacation, sick, float and bereavement paid time off • Twelve paid office holidays annually • Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more) • Fully paid medical leave after one year of service • Lucrative 401(k) with matching contributions and immediate vesting • Mission-driven culture with an enthusiastic, professional team • Strong commitment to work-life balance