Director, Integrated Media Strategy

🔥 37 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $120k / year

⏰ Full Time

🔴 Lead

👔 Director

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

📣 Marketing

🏥 Healthcare

💼 Consulting

💰 Private Equity Round on 2023-11

Marketing • Healthcare • Consulting

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Develop and oversee B2B media strategies across a portfolio of client accounts • Translate client objectives and demand-generation strategies into actionable full-funnel media plans • Identify and evaluate opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other channels • Provide strategic direction throughout campaign planning, activation, optimization, and reporting • Partner with channel specialists and activation teams to execute campaigns accurately • Support in-platform campaign management and optimization when required • Review campaign performance and identify optimization opportunities using data and insights • Establish campaign measurement frameworks, KPIs, and reporting approaches • Incorporate learnings and performance insights into future planning and recommendations • Serve as a trusted media advisor to clients • Lead or support client conversations regarding media strategy, planning, performance, and optimization • Present media plans, results, insights, and recommendations • Build understanding of clients’ businesses, industries, audiences, and competitive landscapes • Identify opportunities to expand or strengthen the agency’s media offering • Build and maintain relationships with B2B media vendors and platform partners • Evaluate vendor capabilities and recommendations • Support media negotiations and secure appropriate rates, placements, and added value • Oversee media budgets and manage investments responsibly • Maintain awareness of new media partners, platforms, tools, and B2B opportunities • Provide guidance, mentorship, and strategic direction to media team members • Review media plans and recommendations for quality, accuracy, and alignment • Support professional development of junior and mid-level team members • Foster collaboration across media, account management, demand strategy, creative, analytics, and internal teams • Contribute to the evolution of Marketbridge’s media processes, tools, capabilities, and best practices

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus • 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment • Strong experience developing and executing media strategies for B2B clients • Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications • Experience working with The Trade Desk, DV360, or comparable programmatic platforms • Experience managing substantial media budgets and working with media vendors and platform partners • Strong analytical skills and experience interpreting media performance data and reporting • Experience leading client presentations and providing strategic media recommendations • Previous experience mentoring, managing, or providing direction to media professionals • Excellent communication, presentation, and relationship-management skills • Ability to manage multiple client accounts and shifting priorities in a fast-paced agency environment • Collaborative mindset and ability to bring forward new ideas, challenge existing approaches, and work effectively across teams • Candidates must be in Canada or the US • Candidates must not require visa sponsorship

🏖️ Benefits

• Flexible PTO • Summer Fridays • Paid parental leave (up to 16 weeks for birthing parents) • Company closure from Christmas to New Year’s • Comprehensive medical benefits • Free premium access to the Calm app • 401(k) with a 3% company contribution (US Only) • Life insurance • Long-term disability coverage • AD&D coverage • Professional development fund ($500) • Continuous learning programs • Company-provided laptop and accessories • Monthly Wi-Fi and cell stipend • ChatGPT Enterprise Access • Exclusive discounts through Perkopolis

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