Director, Media Strategy

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Marketbridge

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1991

🤝 B2B

💰 Private Equity Round on 2023-11

B2B • Marketing & Communications • Technology

Marketbridge is a growth consulting and marketing firm that combines management consultancy with marketing agency capabilities. They specialize in go-to-market consulting, growth strategy, and operational optimization, utilizing marketing science, analytics, and technology to drive sustainable revenue growth for clients across various industries. Their services include audience insights, brand messaging, demand generation, and digital experiences, all aimed at helping modern leaders transform their market presence and optimize marketing effectiveness.

📋 Description

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals • Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans • Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels • Provide strategic direction throughout campaign planning, activation, optimization, and reporting • Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives • Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy • Support in-platform campaign management and optimization when required • Review campaign performance and use data and insights to identify optimization opportunities • Help establish campaign measurement frameworks, key performance indicators, and reporting approaches • Ensure learnings and performance insights are incorporated into future planning and recommendations • Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations • Lead or support client conversations related to media strategy, planning, campaign performance, and optimization • Present media plans, results, insights, and recommendations with clarity and confidence • Build a strong understanding of each client’s business, industry, audiences, and competitive landscape • Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships • Build and maintain strong relationships with B2B media vendors and platform partners • Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs • Support media negotiations and work to secure appropriate rates, placements, and added value • Oversee media budgets and ensure investments are allocated and managed responsibly • Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences • Provide guidance, mentorship, and strategic direction to media team members • Review media plans and recommendations to ensure strategic quality, accuracy, and alignment • Support the professional development and growth of junior and mid-level team members • Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams • Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus • 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment • Strong experience developing and executing media strategies for B2B clients • Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications • Experience working with The Trade Desk, DV360, or comparable programmatic platforms • Experience managing substantial media budgets and working with media vendors and platform partners • Strong analytical skills and experience interpreting media performance data and reporting • Experience leading client presentations and providing strategic media recommendations • Previous experience mentoring, managing, or providing direction to media professionals • Excellent communication, presentation, and relationship-management skills • Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment • A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.

🏖️ Benefits

• Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). • Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. • 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. • A professional development fund ($500) and continuous learning programs to invest in your career. • Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.