Head of Paid Marketing

Job not on LinkedIn

🔥 2 minutes ago

🌐 United States, United Kingdom, +4 more countries – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote 🇨🇦 Canada – Remote 🇦🇺 Australia – Remote 🇦🇪 United Arab Emirates (UAE) – Remote

⏳ Contract/Temporary

🔴 Lead

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Empower Life Collective

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

👥 B2C

🌍 Social Impact

B2C • Coaching • Social Impact

Empower Life Collective is dedicated to helping men save their marriages by offering specialized coaching programs that address relationship challenges. With a focus on understanding the emotional and communicative needs of their partners, the collective guides husbands through strategies to strengthen their marriages, even in situations where divorce appears imminent. Their approach emphasizes the importance of emotional connection and trust, aiming to foster a loving and supportive family environment.

📋 Description

• Take full ownership of paid client acquisition and lead a marketing turnaround for an eight-figure men's coaching company • Own paid media strategy, account structure, testing methodology, and results with an external media-buying partner • Direct scaling and budget allocation across Meta, Google/YouTube, and Bing • Own lead quality, CPM-reduction initiatives, and decisions about expanding Google Ads • Forecast revenue, calls, cost per qualified call, spend, and creative volume; rebuild the forecast monthly • Direct creative and messaging strategy using sales-call and best-customer language • Develop hooks, angles, ads, avatar architecture, written hypotheses, and rationales • Write VSL and direct-response copy when most important; brief and direct copywriters otherwise • Own VSL improvements, creative volume and diversity targets, and final quality control • Establish compliance guides, final-review gates, account-testing ladders, platform-policy monitoring, and restriction playbooks • Own conversion-event architecture, platform data quality, event routing, pixel conditioning, and weekly funnel scoreboards • Lead funnel and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and funnel-architecture variants • Own email performance, sequences, broadcasts, and the feedback loop between email and paid media • Lead the existing marketing team, raise standards, manage performance reviews, make hiring decisions, and recruit A-players • Own departmental processes, production pipeline, creative and editing throughput, and quality • Analyze competitor ads and VSLs and identify how to compete more effectively • Operate an AI-first marketing function using Claude and Claude Code • Report to the CEO and work closely with the founder • Target results include restoring historical ROAS and revenue growth within six months, and scaling the business toward a CMO role and profit-share within 18 months

🎯 Requirements

• Ran or led marketing for offer(s) doing $1M+/month within the last 18 months – verifiable • Deep high-ticket call-funnel experience, optimizing to booked calls and sales rather than leads • Expert Meta media buying with real Andromeda-era fluency, including creative-as-targeting, concept-level testing, and pixel conditioning • Familiarity with what experts like Jeremy Haynes teach, and ability to teach it back to the team • Proven creative and hook direction, with evidence of ads directed and the numbers behind them • Managed a marketing team of 5+ including copywriters, editors, media buyers, and social media managers • Built or rebuilt marketing processes and improved the output quality of creative teams • Compliance-sensitive vertical experience where an account can be shut down overnight • Expert-level Google Ads or strong working competence preferred • Experience in a relationship, men's transformation, or adjacent emotional-transformation niche preferred • Hyros, GoHighLevel, and ClickFunnels fluency preferred • Split-testing tooling that tracks from opt-in to sale, such as Convert.com, preferred • Entrepreneurial or intrapreneurial background preferred • Daily use of Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building

🏖️ Benefits

• Work from Anywhere • Fully remote position • Full-time designation stated in benefits • Core hours in the European or Dubai time zone • Annual performance bonus of up to 10% of your fee, tied to targets fully within your control • Path to CMO • Profit-share tied to business growth

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