Marketing Technology Consultant, Mobile Measurement

🔥 17 hours ago

🤠 Texas – Remote

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⏳ Contract/Temporary

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 16%

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Logo of Right Side Up

Right Side Up

51 - 200 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.

📋 Description

• Administer mobile measurement partner platforms, including event mapping, attribution windows, SKAdNetwork/ATT configuration, postbacks, cost and reporting API integrations, and fraud monitoring • Lead MMP vendor evaluations, migrations, and implementations • Define technical requirements, SDK versus server-to-server decisions, and rollout sequencing • Partner with engineering and data teams on APIs, ETL pipelines, BigQuery, rollup tables, and audience imports • Maintain tracking across GA4, Firebase, Google Tag Manager, deep links, QR codes, and campaign taxonomy • Own marketing-side requirements for privacy-safe measurement and consent frameworks • Troubleshoot data discrepancies and connect configuration decisions to paid media and growth optimization • Identify and implement automation across reporting, QA, audience activation, and campaign operations • Translate technical requirements between marketing, media, data engineering, product/app engineering, privacy, and analytics stakeholders

🎯 Requirements

• 7+ years of experience in marketing technology, growth infrastructure, or mobile measurement/attribution roles, ideally at the Senior Manager to Director level • Direct, hands-on ownership or administration of at least one MMP platform: AppsFlyer, Adjust, Branch, Singular, or Kochava • Mobile-first acquisition experience across iOS and Android • Practical experience with event mapping, attribution setup and windows, SKAdNetwork/ATT, postbacks, cost and reporting APIs, deep links, QR codes, and fraud monitoring • Comfort partnering with engineering and data teams on APIs, ETL, BigQuery, rollup tables, and audience imports; SQL fluency strongly preferred • Working knowledge of paid media optimization and CPI, CPA, ROAS, and LTV data • Experience in early-stage/startup environments or large, complex enterprise organizations • Availability of 30–40 hours per week with meaningful business-hours overlap • Comfort with an open-ended fractional engagement • Familiarity with AppsFlyer, Adjust, Branch, Singular, Kochava, Google Analytics 4, Firebase, Google Tag Manager, SKAdNetwork, ATT, BigQuery, SQL, Google Marketing Platform, and reverse-ETL/data activation tools such as Hightouch

🏖️ Benefits

• Flexible work arrangements through fractional engagements • Meaningful business-hours overlap • Opportunities to work with innovative brands and respected early-stage ventures, fast-growing tech companies, and Fortune 500 teams

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