Senior Direct Response Copywriter – High-Ticket Coaching

Job not on LinkedIn

🔥 2 minutes ago

🌐 United States, United Kingdom, +4 more countries – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote 🇨🇦 Canada – Remote 🇦🇺 Australia – Remote 🇳🇿 New Zealand – Remote

⏳ Contract/Temporary

🟠 Senior

📝 Copywriter

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Empower Life Collective

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2024

👥 B2C

🌍 Social Impact

B2C • Coaching • Social Impact

Empower Life Collective is dedicated to helping men save their marriages by offering specialized coaching programs that address relationship challenges. With a focus on understanding the emotional and communicative needs of their partners, the collective guides husbands through strategies to strengthen their marriages, even in situations where divorce appears imminent. Their approach emphasizes the importance of emotional connection and trust, aiming to foster a loving and supportive family environment.

📋 Description

• Conduct market research and ideation • Write direct-response copy for ads, VSLs, funnel pages, opt-in pages, sales pages, TSLs, retargeting, CRO tests, webinars, case studies, and emails • Develop high-volume ad concepts and iterations for different customer profiles, mechanisms, testimonials, and awareness levels • Create hypotheses, target avatars, and reasoning for each ad concept • Brief video editors with scripts, shot lists, and creative direction • Review and approve video cuts for pacing, hooks, captions, visuals, music, formats, and message accuracy • Brief the spokesperson for recordings, including scripts, hook options, and intros • Source, script, and brief testimonial ads, especially for higher-income clients • Write VSLs for specific avatars, beginning with a rewrite of the current VSL • Send daily broadcasts aligned with ad angles to book sales calls • Write nurture, post-opt-in, show-up, and release email sequences • Test email variables and monitor revenue and deliverability • Report weekly on broadcast revenue, autoresponder revenue, and emails that booked calls • Share high-performing ideas with the ads team • Review flagged sales calls and email replies to maintain objection and customer-language documentation • Analyze cost per call and ROAS by concept and determine iterations • Monitor competitor ads and VSLs, maintain a swipe file, and identify improvement opportunities • Tag ads as new or iteration and mark wins or losses after Friday reviews • Follow claims standards and flag risky copy to protect advertising accounts • Use AI for research, structure, and self-review while writing the copy personally • Report to the Head of Paid Marketing and work closely with the founder

🎯 Requirements

• Excellent written and spoken English, at a native or near-native level • Within the last 18 months, written direct-response ads, long-form sales copy, and email for a high-ticket offer sold through booked sales calls, with demonstrable results such as cost per call, ROAS, or revenue attributed to copy • Personally written at least one VSL, webinar script, or long-form sales letter that served as the main sales asset for a scaled offer • Written Meta ad copy at volume and tracked winning concepts and the reasons for their performance • Email marketing expertise including daily broadcasts, sequences, deliverability, and revenue attribution • Availability for at least 20 hours per week, ideally 30 or more • At least 3 hours per day overlapping European hours • Nice-to-have: experience writing for emotional and relationship-focused offers, including men's or personal transformation, grief, parenting, therapy-adjacent, or faith topics • Nice-to-have: ability to review rough video cuts and provide clear editor notes • Nice-to-have: experience with ActiveCampaign, GoHighLevel, ClickFunnels, or Hyros • Nice-to-have: experience with testimonial and case study ads • Nice-to-have: experience managing or mentoring writers or editors • Nice-to-have: experience running a business or building something within one • Nice-to-have: experience working inside a company or offer generating $500,000+ per month • Nice-to-have: personally written copy generating at least $1 million in revenue, with verifiable numbers • Nice-to-have: real voice-of-customer research experience • Nice-to-have: experience in a compliance-sensitive advertising vertical

🏖️ Benefits

• Fully remote position • Flexible hours • Ability to structure your workday around your life • At least 3 hours of daily overlap with European or Dubai working hours