Retention Copywriter

🔥 14 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mars Men

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

Healthcare • Food & Beverage • Consulting

Mars Men is a direct-to-consumer supplement brand offering a natural testosterone support product marketed to adult men. The company sells an 8-ingredient daily male-vitality supplement (containing Tongkat Ali, Shilajit, Vitamin D, Zinc, Taurine, Fenugreek, Boron, K1/K2) via an eCommerce subscription model on Shopify, with a 90-day money-back guarantee and claims of clinically dosed, science-backed ingredients manufactured in the USA. Marketing emphasizes energy, strength, focus, muscle growth, and recovery, and targets men seeking hormone support and improved fitness and wellness.

📋 Description

• Write email and SMS copy across the full customer lifecycle, including welcome, abandonment, post-purchase, replenishment, subscription upsell, winback, and cancel-save • Own weekly campaign calendar copy for prospects and active subscribers, including subject lines, preview text, body, and CTAs • Run subject line, offer, and angle tests by forming hypotheses, writing variants, analyzing results, and rolling winners into evergreen flows • Adapt proven acquisition angles into retention messaging, including the core product mechanism, clinical authority, and founder story • Write segmented messaging for first-time buyers, subscribers, and lapsed customers • Keep claims within supplement and men's health compliance guardrails using the approved claims guide • Brief the designer and implementer so copy, layout, and build move together • Work within a small in-house retention pod alongside a designer and implementer, writing to segments and revenue targets

🎯 Requirements

• 3+ years of direct response copywriting for DTC, ecommerce, consumer brands, or agency environments • Meaningful email and SMS work in portfolio • Demonstrated subject line and body copy work tied to results such as open rate, click rate, revenue per recipient, or conversion • Ability to write inside a defined brand voice from research documents • Working familiarity with Klaviyo or a comparable ESP, including flows, segments, and dynamic content • Strong understanding of consumer psychology and persuasive communication • Ability to manage multiple priorities in a fast-paced, remote environment • Experience writing for subscription or replenishment businesses, including cancel-save and dunning copy • Self-starter who takes ownership, embraces feedback, and thrives in high-growth teams

🏖️ Benefits

• Competitive compensation and benefits package • Remote work environment with full flexibility to work from home • 15 PTO days per year (prorated) • 9 company holidays • Birthday off • Generous paid parental leave • 100% premium coverage for health, dental, and vision plans • 25% coverage for dependents • Company-sponsored 401(k) plan with a 2% match through Guideline (elective participation) • $200 annual Superpower Membership • Ongoing learning opportunities and professional development