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Creative Director

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🧑‍🎨 Art Director

Where this job comes from

Posted on Matchnode's careers page, not through a job board

First seen by Remote Rocketship 2 minutes ago

Logo of Matchnode

Matchnode

2 - 10 employees

Founded 2012

📣 Marketing

🤝 B2B

Marketing • B2B

Matchnode is a digital marketing and creative agency that offers creative services, technical services, paid social and Google Ads management and other ad-platform support. Its website structure (Services: Creative Services, Technical Services, Paid Social, Google Ads; Work, Case Studies, Creative Portfolio; About, Blog, Careers) and cookie/consent tooling indicate a client-facing agency focused on integrated advertising and technical implementation for other businesses.

📋 Description

• Set Matchnode’s creative point of view for digital health advertising and marketing • Lead the creative team and establish standards for ideas, writing, and craft across accounts • Translate complex health services into clear, empathetic language • Own creative strategy for paid social and other paid channels • Bring cultural moments, platform shifts, and category trends into the work • Turn audience insight, funnel data, and competitive gaps into campaign platforms • Own the creative roadmap with Paid Media • Carry winning ideas through landing pages and conversion assets • Build a culture connecting creative work to outcomes • Write and edit headlines, hooks, scripts, and landing page copy as needed • Direct static, carousel, motion, short-form video, UGC, clinician explainer, demo, and patient-story work • Partner with Paid Media and Analytics to run structured creative testing • Review performance at concept, message, format, and asset levels • Turn test results into recommendations and document learnings • Monitor creative fatigue and maintain a pipeline of fresh concepts and variations • Lead creative discovery, concept presentations, and performance reviews with clients • Partner with account management and Paid Media on recommendations, quality, and delivery • Coach internal creatives and external partners • Oversee briefing, creative process, feedback, approvals, workload, and production schedules • Use AI and automation for research synthesis, ideation, variations, and production where appropriate • Support new business and account growth through concepts, case studies, and creative recommendations • Help leadership scope and price creative work realistically

🎯 Requirements

• No explicit educational credential or minimum years of experience stated • Experience leading creative direction and teams is implied by the role responsibilities, but no explicit minimum is provided • Ability to develop creative strategy for paid social channels including Meta, Instagram, TikTok, and YouTube • Ability to write and edit headlines, hooks, scripts, and landing page copy • Experience directing statics, carousels, motion, short-form video, creator content (UGC), clinician explainers, demos, and patient stories • Ability to partner with Paid Media and Analytics on structured creative testing • Ability to evaluate attention, click, conversion, cost per qualified acquisition, and downstream performance metrics • Ability to lead client discovery, concept presentations, and performance reviews • Ability to coach internal creatives and external partners • Ability to oversee briefing, feedback, approvals, workload, production schedules, budgets, and deadlines • Ability to use AI and automation with human review for accuracy, originality, brand fit, and sensitive content

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