Material
1001 - 5000 employees
🤝 B2B
🏢 Enterprise
☁️ SaaS
B2B • Enterprise • SaaS
Material is a company that focuses on enhancing customer experiences by integrating behavioral science, data, design, and technology. They apply a systems-thinking approach to understand customer ecosystems, which involves interconnectedness, influences, interactions, and relationships. Material provides services that include customer feedback gathering, data modernization, brand design, and cloud engineering to support digital transformation. The company aims to redefine human-centric strategies to foster engagement and growth for leading global brands.
Director, B2B Demand Generation – CRM Strategy
🕒 May 8
🏢🏡 New York City – Hybrid
💵 $110k - $135k / year
⏰ Full Time
🔴 Lead
📈 Performance Marketing
🦅 H1B Visa Sponsor
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Material
1001 - 5000 employees
🤝 B2B
🏢 Enterprise
☁️ SaaS
B2B • Enterprise • SaaS
Material is a company that focuses on enhancing customer experiences by integrating behavioral science, data, design, and technology. They apply a systems-thinking approach to understand customer ecosystems, which involves interconnectedness, influences, interactions, and relationships. Material provides services that include customer feedback gathering, data modernization, brand design, and cloud engineering to support digital transformation. The company aims to redefine human-centric strategies to foster engagement and growth for leading global brands.
📋 Description
• Develop and execute end-to-end demand generation strategies aligned to client growth objectives • Design and implement ABM programs for enterprise and high-value accounts • Lead CRM strategy for clients, including segmentation and lifecycle design • Build and refine lead management frameworks • Facilitate alignment across stakeholders to ensure shared goals
🎯 Requirements
• 5–10 years of experience in B2B demand generation • Proven experience working in complex B2B environments with long sales cycles and multiple stakeholders • Strong expertise in both CRM strategy and CRM operations • Hands-on experience with account-based marketing • Familiarity with marketing technology ecosystems (e.g., Salesforce, Marketo, HubSpot) • Strong analytical and problem-solving skills
🏖️ Benefits
• Health insurance • 401(k) matching • Paid time off • Flexible working arrangements • Professional development opportunities
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