Program Manager, Marketing Communications – Enablement

Job not on LinkedIn

🔥 0 minutes ago

🏈 Alabama, Arizona, +34 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $95.5k - $145.7k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📋 Program Manager

👻 Ghost score 0%

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Mazda North American Operations

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1970

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Mazda North American Operations is the North American subsidiary of Mazda Motor Corporation responsible for marketing, sales, distribution, and customer support of Mazda automobiles across the United States (and broader North America). The company showcases and sells a full lineup of passenger cars, crossovers, SUVs, hybrid and plug-in hybrid models, and sports cars through a network of local dealerships, offers financing and warranty products, certified pre-owned programs, owner services, accessories, and promotional offers. Mazda North American Operations emphasizes vehicle design, safety, electrification options, and customer ownership experiences.

📋 Description

• Develop and deliver communication strategies, content, and enablement resources supporting marketing programs, campaigns, and business priorities • Partner across Marketing, Retail Operations, and Strategy to translate initiatives into actionable communications and tools • Develop communication plans, presentations, playbooks, toolkits, webinars, training materials, and launch resources • Plan, manage, and execute retail creative assets aligned with business objectives and market trends • Develop content and communication calendars for events, campaign launches, and model-year transitions • Lead annual events and seasonal marketing asset creation with agencies and internal teams • Monitor creative budgets and track campaign performance, metrics, and PDCA reviews • Develop stakeholder engagement and change management plans • Create presentation assets for leadership meetings, dealer events, field communications, training sessions, workshops, and organizational forums • Design and deliver training programs, webinars, workshops, playbooks, job aids, and learning resources • Identify learning needs, capability gaps, and development opportunities with business leaders and stakeholders • Facilitate sharing of best practices, case studies, performance insights, and marketing innovations • Manage knowledge repositories and learning resources • Monitor adoption, engagement, and learning effectiveness • Manage agency and vendor partners, including scope, budgets, timelines, deliverables, and quality • Improve processes, reduce duplication, and increase operational efficiency • Analyze stakeholder feedback, engagement, adoption, and content performance to improve communications and resources • Support pilot programs, process improvements, and change readiness initiatives • Benchmark industry best practices and emerging trends and develop recommendations • Comply with all policies and standards and perform other duties as assigned

🎯 Requirements

• 5+ years of experience in marketing or a related field required • 2+ years of cross-functional project management experience required • 2+ years of experience developing communications, presentations, playbooks, toolkits, or other enablement resources required • Bachelor's degree in Marketing, Business Communications, or Business Administration/Management preferred • Equivalent mix of education, training, and/or work experience may be considered in place of a degree • Exceptional communication, presentation, and storytelling skills required • Ability to manage multiple projects, prioritize tasks, and meet deadlines required • Self-starter able to identify needs, take initiative, and drive action with minimal supervision • Ability to organize, reorganize, and make suggestions to maximize efficiency and ensure project execution • Knowledge of advertising media, automotive marketing, and retail marketing preferred • Knowledge of current automotive landscape, emerging trends, and innovations preferred • Experience with content development preferred • 2+ years of automotive, OEM, dealer, or agency experience preferred • Ability to build and maintain relationships with internal teams, agencies, and external partners preferred

🏖️ Benefits

• Comprehensive benefits package • Remote work in eligible states