Program Manager, Social Marketing

🔥 2 minutes ago

🏈 Alabama, Arizona, +34 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🌶️ New Mexico – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $87k - $126.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📋 Program Manager

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Mazda North American Operations

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1970

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Mazda North American Operations is the North American subsidiary of Mazda Motor Corporation responsible for marketing, sales, distribution, and customer support of Mazda automobiles across the United States (and broader North America). The company showcases and sells a full lineup of passenger cars, crossovers, SUVs, hybrid and plug-in hybrid models, and sports cars through a network of local dealerships, offers financing and warranty products, certified pre-owned programs, owner services, accessories, and promotional offers. Mazda North American Operations emphasizes vehicle design, safety, electrification options, and customer ownership experiences.

📋 Description

• The Program Manager of Social Marketing executes and supports social media strategy, campaigns, and activations, setting the tone for the brand's online presence. • Support the planning and execution of social campaigns, content strategies, and platform activations across Mazda vehicle launches, brand initiatives, and key marketing moments. • Facilitate Mazda’s social presence across platforms, partnering with agency teams on content planning, publishing, community engagement, and real-time opportunities. • Serve as SME in the management and ongoing optimization of Sprinklr, including publishing workflows, governance, reporting capabilities, and cross-functional coordination with agency and customer experience teams. • Collaborate with creative and strategy teams to develop platform-native content approaches and channel-specific recommendations aligned to audience behaviors and campaign objectives. • Monitor platform trends, audience conversations, and campaign performance to identify optimization opportunities and inform future social planning. • Assist in the coordination and execution of social support for live events, launches, partnerships, and real-time coverage opportunities. • Support agency and internal team coordination across timelines, approvals, deliverables, and publishing workflows for social initiatives. • Contribute to the development of social playbooks, campaign recommendations, reporting summaries, and strategic presentations for internal stakeholders. • Support the development and execution of integrated social marketing strategies across paid, organic, influencer, and community management workstreams. • Partner cross-functionally with Brand, Media, PR, CRM, Retail, Experiential, Motorsports, and agency teams to ensure social is aligned to broader marketing initiatives and campaign priorities. • Identify culturally relevant opportunities, platform trends, audience behaviors, and emerging conversations that can inform social content and campaign development. • Collaborate with creative, media, and analytics teams to develop platform-native social programs that drive engagement and business impact. • Execute Mazda’s creator and influencer initiatives, including campaign planning, creator coordination, content development, approvals, and performance tracking. • Monitor social performance and platform trends to identify optimization opportunities and inform future campaign planning. • Help evolve social best practices, processes, and ways of working to improve collaboration and operational efficiency across teams and agency partners. • Build strong working relationships with internal stakeholders, agency teams, creators, platform partners, and external vendors to support effective execution of social initiatives. • Support the development of recurring social reporting and performance recaps, helping identify key trends, audience insights, and optimization opportunities across platforms and campaigns. • Monitor social campaign performance and pacing against established goals, benchmarks, and KPIs in partnership with media, analytics, and agency teams. • Assist in maintaining social content calendars, publishing schedules, and campaign trackers to support cross-functional alignment and execution. • Help support budget tracking, invoice management, and spend reconciliation across social initiatives and agency partners.

🎯 Requirements

• 5+ years experience in a social media role managing multiple social media accounts and coordinating content required • 3+ years experience in senior-level strategic partnership within social marketing, including agency teams required • 3+ years experience identifying opportunities for business growth and developing and executing plans to win required • Experience in the automotive and premium categories preferred • Experience working within enterprise social management platforms, preferably Sprinklr, including publishing workflows, community management, reporting, governance, and cross-functional collaboration preferred • Experience managing large-scale influencer programs, including strategy, creator selection, campaign execution, content development, performance measurement, and cross-functional coordination preferred • Bachelor Degree in Arts/Sciences (BA/BS) Required • An equivalent mix of education, training, and/or work experience may be considered in place of a degree

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options