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Media Traffic Specialist

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

đź’µ $61k - $90k / year

⏰ Full Time

🟡 Mid-level

đźź  Senior

Where this job comes from

Posted on McGarrah Jessee's careers page, not through a job board

First seen by Remote Rocketship 5 minutes ago

Logo of McGarrah Jessee

McGarrah Jessee

51 - 200 employees

Founded 1996

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

McGarrah Jessee is a full-service creative shop and brand agency based in Austin, Texas that builds and evolves brands through strategy, design, content, media, and experiential work. The agency produces film and digital/social campaigns, retail and experiential activations, identity and packaging design, and integrated creative strategies with a people-first approach, serving clients such as Whataburger, Instacart, YETI, Lyft, and Fender.

đź“‹ Description

• Own end-to-end trafficking for digital campaigns across search, display, online video, CTV, digital audio, digital OOH, paid social and commerce media, from asset intake through ad-server setup, tags, tracking and live monitoring • Receive and route client-approved creative assets and confirm they meet platform specifications and are correctly versioned by audience, format, placement and market • Build and manage campaign setup in ad servers such as CM360, including placements, creative rotation, and tag generation and implementation • Set up matching ad-server placements, creative and tracking based on Signal and Response buyer details • QA tagging, tracking, pixels, UTMs and naming conventions, partnering with analytics to ensure measurement is in place • Set up and manage third-party verification and brand safety tools; monitor live delivery and reconcile ad-server, platform and vendor reporting • Support broadcast trafficking for linear TV and radio, including dayparts, flighting, ISCI codes, Mediaocean Prisma and Comcast AdFusion • Assist with broadcast discrepancy resolution and post-air reconciliation • Coordinate across buying units, creative, production, analytics, account and vendor teams to ensure operational readiness • Serve as a power user across trafficking systems and maintain and evolve the Trafficking Playbook

🎯 Requirements

• 3+ years of experience in media trafficking, ad operations, campaign operations or media execution, with a strong digital focus • Hands-on experience with ad servers (CM360 or similar), DSPs and social platform ad managers • Strong working knowledge of tagging, pixels, UTMs, verification tools and naming taxonomies • Advanced knowledge of Mediaocean Prisma • Exceptional attention to detail and organizational skills, with the ability to manage multiple campaigns, markets and deadlines simultaneously • Strong troubleshooting skills and clear cross-team communication • Experience in broadcast trafficking environments, including Comcast AdFusion • Familiarity with Nielsen market data and its application within media buying and trafficking • Experience with commerce media platforms and their creative and tracking requirements • Retail, energy, DTC, eCommerce, or multi-location marketing experience • Motivated, proactive self-starter with meticulous attention to detail • Experience working autonomously and proactively pulling in teammates when support is needed • A successful track record of managing multiple campaigns across a variety of clients • Strong analytical and math skills • Exceptional oral, written, and presentation skills • Legally authorized to work in the US • Must not require visa sponsorship now or in the future

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