Customer Marketing Manager

🕒 October 22

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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McLean & Company

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1997

💼 Consulting

🤝 B2B

👥 HR Tech

Consulting • B2B • HR Tech

McLean & Company is a B2B HR research and advisory firm that provides membership-based services to HR teams, including diagnostic surveys, role-based research, training programs, workshops, guided implementations, and executive coaching. The company helps organizations design and execute HR strategy, talent management, total rewards, learning and development, and HR technology initiatives by combining data-driven insights, best-practice tools and templates, and on-demand advisor support.

📋 Description

• Develop and execute marketing strategies and communication plans driving research usage, product adoption, and event attendance • Plan integrated campaigns for research releases, product launches, and core offerings across email, webinars, and digital channels • Support marketing for new and existing products across divisions with a consistent go-to-market approach • Build and maintain a communication calendar aligned with PR, social, sales, research, and other channels • Manage email strategy, including audience segmentation, campaign goals, send frequency, and timing • Build, quality-assure, and schedule member emails in partnership with content marketing • Optimize deliverability and maintain database hygiene • Run A/B tests and use results to improve performance • Contribute to customer personas and journeys and create targeted resources based on behavior and engagement patterns • Use customer intelligence data to identify trends, inform engagement strategies, and recommend initiatives • Plan and execute promotional campaigns for webinars and in-person events across email, web, social, and PR • Create campaign briefs and communication plans for events • Drive registrants, leads, and appointments from events and help maintain the events calendar • Track, analyze, and report on campaign and engagement performance with insights and recommendations • Contribute to a KPI framework that benchmarks success and drives continuous improvement • Collaborate with research, sales, content, design, events, PR, social, and other teams • Work with sales enablement to keep the sales team informed of upcoming campaigns

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 6+ years of experience in performance-driven B2B marketing, preferably in research, SaaS, or membership-based organizations • Proven experience in customer engagement and lifecycle marketing, with an understanding of retention strategies • Hands-on experience with email marketing, audience segmentation, and campaign analytics • Experience with marketing and sales technology such as Salesforce, Gainsight, Pardot, Marketing Cloud or similar marketing automation tools • Strong project management skills and ability to run multiple campaigns at once and deliver on time • Analytical mindset with ability to interpret data, spot trends, and turn insights into action • Excellent written and verbal communication, including copywriting and proofreading • Strong stakeholder management skills and collaborative approach across departments • Customer-centric, proactive, and adaptable working style in a fast-paced environment • Bilingual proficiency in French, Spanish, or German is preferred

🏖️ Benefits

• Equal opportunity employer committed to diversity and inclusion • Reasonable accommodation throughout the recruitment and hiring process, upon request

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