Product Marketing Lead – ICX

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $124k - $223.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $25M Series B on 2014-01

Consulting • Healthcare • Manufacturing

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Define and communicate how the Intelligence Center X portfolio enables customer and business outcomes • Develop the portfolio’s compelling “better together” story • Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem • Establish approved messaging and positioning for Intelligence Center X and its core components • Define each product’s contribution to the overall portfolio • Create and maintain a scalable messaging framework and common portfolio strategy • Develop positioning, value propositions, and narrative structures for executive, technical, developer, IT, engineering, operations, AI, data, and business audiences • Translate AI, application development, graph technology, ontology, machine learning, and data capabilities into customer benefits and market differentiation • Ensure consistent messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications • Partner with Product Marketing Managers to create integrated go-to-market stories and launch strategies • Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams • Establish messaging standards, governance processes, and organizational alignment mechanisms • Influence decision-making across a complex, matrixed organization without direct authority • Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives • Facilitate executive-level discussions around commercial priorities and strategic messaging decisions • Refine the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution

🎯 Requirements

• 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function • Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio • Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products • Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies • Strong understanding of enterprise AI, agentic workflows and AI systems, AI application development, ontologies and semantic technologies, data and knowledge graphs, and enterprise software platforms • Ability to connect technical innovation to measurable customer and business outcomes • Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market • Exceptional strategic communication, storytelling, and narrative-development skills • Strong executive presence and ability to influence senior stakeholders • Excellent writing, facilitation, presentation, and stakeholder management capabilities • Ability to simplify complex technical concepts for executive and technical audiences • Strong collaboration skills with experience leading through influence in highly matrixed organizations • Proven ability to build consensus and drive alignment across multiple functions and business units

🏖️ Benefits

• Annual incentive opportunities • Healthcare and wellness benefits • Retirement savings plans • Paid time off • Other programs designed to support employees and their families