Senior Content Marketing Manager

Job not on LinkedIn

🔥 9 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $102.5k - $184.5k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

☁️ SaaS

🏢 Enterprise

🤖 Artificial Intelligence

💰 $25M Series B on 2014-01

SaaS • Enterprise • Artificial Intelligence

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers • Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors • Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications • Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey • Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content • Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales • Lead a scalable content framework that can support multiple technical personas • Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced • Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms • Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs • Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums) • Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves • Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue • Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority • A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works • Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager • Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points • Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

🎯 Requirements

• 7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company • Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP • Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives • Strong grasp of SEO fundamentals and experience driving measurable organic growth • Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time • Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is) • Background in data engineering, software development, or a technical field — or deep editorial experience covering this space • Experience marketing to developer, practitioner, or highly technical audiences at scale • Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress) • Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications) • Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows