
10,000+ employees
Founded 1999
☁️ SaaS
🤝 B2B
🤖 Artificial Intelligence
SaaS • B2B • Artificial Intelligence
Salesforce is a leading cloud-based software company that provides a comprehensive customer relationship management (CRM) platform. The platform connects all company data and teams on an integrated, AI-driven system to improve sales, customer service, and marketing efforts. Salesforce offers scalable solutions for businesses of all sizes, including small and medium enterprises, and provides industry-specific solutions to modernize operations, save time, and reduce costs. Salesforce also offers educational resources through Trailhead and a wide selection of apps on AppExchange to extend its CRM capabilities.
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10,000+ employees
Founded 1999
☁️ SaaS
🤝 B2B
🤖 Artificial Intelligence
SaaS • B2B • Artificial Intelligence
Salesforce is a leading cloud-based software company that provides a comprehensive customer relationship management (CRM) platform. The platform connects all company data and teams on an integrated, AI-driven system to improve sales, customer service, and marketing efforts. Salesforce offers scalable solutions for businesses of all sizes, including small and medium enterprises, and provides industry-specific solutions to modernize operations, save time, and reduce costs. Salesforce also offers educational resources through Trailhead and a wide selection of apps on AppExchange to extend its CRM capabilities.
• Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines • Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks • Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers • Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events • Collaborate with creative teams to ensure content is visually and narratively cohesive across formats • Analyze post-event data and attendee feedback to continuously improve content quality and format • Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content • Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks • Serve as the primary content liaison between internal stakeholders and external speakers or partners • Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience • Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery • Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards • Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish
• 6+ years of experience in program management, event programming, or marketing communications • Strong writing, editing, and organization skills — you can translate complex topics into compelling narratives • Experience managing large-scale event content programs (in-person, virtual, or hybrid) • Ability to juggle multiple projects and stakeholders in a fast-paced environment • Excellent collaboration and project management skills • Familiarity with event technology platforms and content management tools • Experience with B2B or enterprise tech marketing a plus • Nice to Have • Background in product marketing or solutions marketing • Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits) • Comfort with data — using insights to shape content decisions • Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.)
• time off programs • medical, dental, vision, mental health support • paid parental leave • life and disability insurance • 401(k) • employee stock purchasing program
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