Head of Digital Growth

🔥 12 hours ago

🐊 Florida – Remote

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⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

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Logo of Mercola

Mercola

201 - 500 employees

Founded 1997

🛍️ eCommerce

👥 B2C

🧘 Wellness

eCommerce • B2C • Wellness

Mercola is an online direct-to-consumer retailer and brand focused on health and wellness products. The company operates an e-commerce marketplace selling dietary supplements (vitamins, probiotics, omega-3s, specialized formulations), sports nutrition, personal care and beauty items, healthy foods and groceries, pet health products, and wellness-related home goods. Its site emphasizes natural, organic, regenerative and specialized diet products and offers categories, bundles, and promotional offers for consumers.

📋 Description

• Drive high-volume user acquisition across paid and organic channels • Own performance across social, search, influencer, affiliate, and emerging channels • Design and optimize onboarding, trial, and subscription conversion flows • Improve activation, conversion, and early retention through continuous testing • Increase subscriber retention, engagement, and lifetime value • Optimize subscription monetization and upsell strategies • Own and manage core growth metrics including CAC, LTV, retention, and conversion • Partner with product and engineering to drive growth-driven product improvements • Build and scale a consumer health platform from early traction to millions of paying subscribers • Execute, test, iterate, and deliver measurable results quickly in a high-velocity environment

🎯 Requirements

• Proven success scaling a consumer app from installs to subscriptions to recurring revenue • Experience driving growth at millions-of-users scale • Demonstrated ability to reduce CAC while scaling volume • Background in consumer health, wellness, fitness, or adjacent subscription platforms • Deep expertise in LTV:CAC, retention cohorts, conversion funnels, and attribution • Track record with documented performance metrics and outcomes • Experience with hybrid subscription and product monetization models • Familiarity with AI-driven personalization and engagement • Background in hardware + software ecosystems • Experience scaling from early traction to mass-market adoption

🏖️ Benefits

• Medical, Dental, and Vision coverage • Accident, Hospital Indemnity, and Critical Illness • Employee Assistance Program (EAP) • Employer Paid Life and AD&D Insurance • Optional Supplemental Life and AD&D Insurance • Short- and Long-Term Disability Insurance • Flexible Spending Accounts • Health Spending Accounts • Dayforce Wallet – get paid as you earn • Employee Discount • Retirement Planning (401k with matching contribution) • Pet Insurance • Wellness Program Offerings • Paid Time Off, accrued per pay period based on years of service, starting at 20 days annually • 9 Paid Holidays per year, including 1 floating holiday • High-impact, ownership-driven role with direct influence on company growth • Opportunity to build and scale from early traction to massive adoption • Exposure to cutting-edge growth strategies and experimentation • Environment that rewards performance, speed, and measurable results

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