Head of Growth, Marketing

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $208k - $290.7k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Lead Coupa’s growth strategy and elevate the marketing team • Own the end-to-end customer journey from acquisition through activation, conversion, and long-term retention • Build and execute a systematic framework to identify, test, and unblock high-leverage funnel friction points • Bridge Product-Led Growth, Marketing-Led Growth, and Sales-Led Growth through behavior-triggered nurture programs, in-app nudges, dynamic CTAs, and automated lifecycle communications • Run continuous A/B testing across pricing pages, trial onboarding sequences, self-serve flows, and multi-channel touchpoints • Partner with Sales and Product teams to establish inside-sales/SDR playbooks for assisted trial onboarding • Lead, mentor, and develop a team of marketers • Establish campaign planning models, test-and-learn baselines, and performance tracking • Establish attribution models measuring CAC, Customer Lifetime Value, trial activation rates, and multi-touch pipeline conversion • Optimize the marketing CRM and in-product analytics to build automated journeys based on user behavior and ICP criteria • Report directly to the Head of Revenue for Supplier Network

🎯 Requirements

• 10+ years of progressive leadership in Growth Marketing, Demand Generation, or Product Growth within B2B SaaS • Proven success taking a business from legacy/baseline marketing motions to a modern, data-driven growth engine • Strong empathetic leadership with proven ability to guide, coach, and level-up execution-focused marketers • Experience balancing Product-Led Growth mechanics with sales-assisted touchpoints • Deep knowledge of CRM/automation tools such as HubSpot and Salesforce • Experience with product analytics tools such as Pendo • Knowledge of attribution models • Comfortable using hypothesis-driven frameworks to test rapidly, fail fast, and scale successful strategies

🏖️ Benefits

• Two designated company-wide paid wellness days off each year • Paid day off on your birthday or another day of your choice within your birthday month • 40 hours of paid volunteer time off annually • Free, confidential, 24/7/365 Employee Assistance Program counseling and resources • Business travel protection through Zurich Travel Assist, including medical, safety, pre-trip planning, and emergency support • Monetary referral bonuses for successful referrals • Location-specific comprehensive medical and dental insurance • Location-specific retirement/pension plans • Location-specific life or accident protection