Executive Director, Growth Marketing

Job not on LinkedIn

🔥 1 minute ago

🐊 Florida, Pennsylvania – Remote

🐊 Florida – Remote 🔔 Pennsylvania – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Instructional Empowerment

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

📚 Education

🌍 Social Impact

🏢 Enterprise

Education • Social Impact • Enterprise

Instructional Empowerment is an educational organization focused on empowering educators and transforming the learning experience to positively impact students' lives. By addressing challenges faced in classrooms and schools, they develop effective instructional systems and provide coaching and professional development for teachers. Their mission includes closing achievement gaps and promoting deeper learning for all students, ensuring that every learner is prepared to thrive in a dynamic world.

📋 Description

• Own the strategy, roadmap, and execution for product marketing across product and service lines • Develop positioning and messaging for K-12 buyer personas • Lead digital marketing across social media, web, content, email, paid, and marketing automation programs • Own SEO, AEO, and GEO strategy • Design and oversee multi-channel campaigns from concept through execution • Establish Buyer Journeys for each business unit • Lead demand generation activities that build awareness, create interest, and fill the sales pipeline • Build, manage, and improve systems for tracking lead volume, quality, and funnel conversion • Partner with sales to improve lead fit and readiness using data • Provide sales tools, content, and assets and support effective use of those resources • Connect marketing output with sales execution, including lead handoff, follow-up cadence, and feedback loops • Work with Product to align marketing and product strategy from development through go-to-market • Bring buyer and market insight into product planning • Lead, develop, and grow a marketing team • Set strategic direction while remaining hands-on and solving problems alongside the team • Support corporate marketing and brand efforts, including company narrative, thought leadership, and industry visibility • Report to the Chief Operating Officer

🎯 Requirements

• 10+ years of experience in growth-oriented marketing, sales/sales support, product marketing, or demand generation roles, with progressive leadership responsibility • At least 10 years of experience selling into and/or marketing to K-12 school districts • Direct experience engaging superintendents, chiefs of administration, chiefs of schools, principals, and other district-level decision-makers • Deep familiarity with the K-12 school improvement and turnaround space • Demonstrated experience with SEO, AEO, and GEO strategy • Strong understanding of buyer discovery and engagement across search and AI-driven platforms • Demonstrated success building messaging and positioning for education sector buyers leading to sales • Proven experience managing lead tracking, attribution, and quality measurement across marketing and sales systems • Proven experience building Buyer Journeys across multiple business units or product lines • Proven experience planning and running demand generation programs that build quality pipeline and lead to new sales • People leadership experience with a track record of developing high-performing teams • Strategic and hands-on execution ability • Strong data orientation and funnel-metrics ownership • Excellent written and verbal communication skills • Ability to translate educational products and concepts into buyer-relevant messaging • Ability to work cross-functionally with sales, product, and executive leadership • Must be currently authorized to work in the United States without requiring sponsorship now or in the future

🏖️ Benefits

• Competitive base salary • Performance-based incentive opportunity • Comprehensive health benefits • Paid time off • Retirement benefits • Professional development • Remote work within Eastern and Central time zone areas • Periodic travel to either the PA or FL offices and other customer or company travel