Director, Provider Growth Marketing

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $212k - $265k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Headway

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

🏥 Healthcare

🏪 Marketplace

☁️ SaaS

💰 $100M Series D - Headway on 2024-07

Healthcare • Marketplace • SaaS

Headway is a healthcare technology company (Therapymatch, Inc. ) that operates an insurance-native marketplace connecting people with licensed mental health providers — therapists and psychiatrists — for in-person and online care. Headway matches users with providers by specialty, location, and insurance coverage, handles insurance verification and billing, and offers tools for providers (provider portal and an insurance-native EHR) to reduce administrative burden. The platform partners with 100+ insurance plans, supports many languages, and emphasizes affordable, in-network mental health care.

📋 Description

• Drive growth in Headway's provider base and revenue while improving mix and channel metrics to reduce CAC over time • Own and scale the paid, organic, lifecycle, referral, and other channel portfolio • Test new channels, strategies, and campaigns to drive growth • Hire, coach, and manage the channel team • Segment acquisition efforts and shift toward a value-based framework • Reset performance measurement • Partner with Sales, RevOps, Finance, and R&D on growth goals • Report to the Head of Provider Growth and participate in the growth leadership team

🎯 Requirements

• Experience leading a marketing organization with multiple channels (SEM, social, organic, lifecycle, referral, etc.) at a company with an acquisition machine as large or larger than Headway's • Track record of launching impactful new channels, strategies, and rapid experimentation • Fluency in SEM/paid social and organic demand generation • Experience with paid acquisition approaches such as CPA and TRoAS • Ability to develop and evolve performance marketing measurement • Experience hiring, developing, and managing channel managers and individual contributors • Track record collaborating with Finance, R&D, and Sales • Authorized to work in the United States for any employer

🏖️ Benefits

• Equity / meaningful ownership opportunities • Robust health and wellness benefits • Retirement savings • Reasonable accommodations for persons with disabilities