Senior Manager, Product Marketing – Growth & Revenue

🔥 0 minutes ago

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🌲 Oregon – Remote

💵 $187k - $259.8k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Mercury

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2019

💳 Fintech

💸 Finance

☁️ SaaS

Fintech • Finance • SaaS

Mercury is a financial technology company that provides online business banking services, although it is not a bank itself. It partners with FDIC-insured banks like Choice Financial Group, Column N. A. , and Evolve Bank & Trust to offer banking services. Mercury aims to simplify financial operations for startups and businesses by offering a range of services including checking and savings accounts, treasury management, corporate cards, expense management, invoicing, and accounting automations. The platform is designed to streamline various banking tasks and enhance financial workflows with features like fraud monitoring and account security. It also offers investment opportunities through its Mercury Treasury product and startup support through its Mercury Raise platform.

📋 Description

• Own end-to-end GTM strategy across Mercury's three primary growth motions — product-led, sales-led, and partner-led — including segmentation, messaging, channel planning, and cross-functional execution • Build and maintain the customer journey, messaging, and infrastructure that works across all three motions: shared value propositions and personas that flex appropriately for self-serve onboarding flows, sales conversations, and partner co-marketing • Partner closely with the Growth product org on strategy and execution for driving top-of-funnel, conversion, activation, and virality. • Drive pipeline and revenue contribution by partnering with sales leadership on enablement, from battlecards and objection-handling frameworks to deal acceleration content and segment-specific playbooks • Develop Mercury's partner marketing strategy in collaboration with the partnerships team — including co-marketing programs, partner enablement materials, and joint GTM playbooks that make Mercury the easiest partner to go to market with • Lead customer and market research to stay ahead of competitive dynamics, identify growth opportunities across segments, and feed insights into product, pricing, and roadmap decisions • Define and track the PMM metrics that matter for growth — activation rates, pipeline influence, partner-sourced revenue, segment-level conversion — and use them to continuously improve GTM strategy

🎯 Requirements

• 10+ years of B2B product marketing experience, with full ownership of GTM strategy — not just launch coordination • Demonstrated experience driving growth across multiple GTM motions; you've run product-led, sales-led, and partner-led programs, and you understand how they interact • Strong messaging and positioning craft — you can develop a compelling narrative from scratch, test it with customers, and translate it into assets that actually get used by sales and partners • Revenue mindset — you track contribution to pipeline, activation, and retention, and you know how to use data to argue for, refine, and defend your strategy • Experience building sales enablement that lands: playbooks, battlecards, and training that get adopted because they're grounded in real customer conversations • Ability to lead cross-functional initiatives without direct authority — aligning sales, product, partnerships, and growth teams around a shared GTM plan

🏖️ Benefits

• base salary • equity (stock options/RSUs)