Lead Generation Specialist – B2B Inside Sales

🕒 May 15

🤠 Texas – Remote

🤠 Texas – Remote

💵 $65k - $70k / year

⏰ Full Time

🟠 Senior

⬇️ Inside Sales

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Shermco Industries

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1974

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

Shermco Industries is a digital marketing agency based in Hiawatha, Iowa, specializing in a wide array of services including digital advertising, website design, e-commerce development, social media marketing, and media production. They focus on creating effective marketing strategies tailored to the unique needs of their clients across various industries, with a commitment to enhancing brand visibility and driving growth. Their expertise also extends to graphic design, event production, and content creation, making them a versatile partner for businesses seeking comprehensive marketing solutions.

📋 Description

• Generate qualified leads for training opportunities through outbound campaigns (email, LinkedIn, cold calling, etc.) • Follow the leads through the sales pipeline to the win for training course enrollment • Discover qualified opportunities based on predefined criteria (budget, authority, need, timeline) • Maintain and update CRM system (e.g., Salesforce) according to company guidelines • Support research, script writing, and execution of year-long scheduled campaigns aimed at driving new leads for training services • Track, analyze, and report on lead generation performance metrics weekly • Execute weekly call and email outreach and maintain high lead quality to achieve KPIs • Conduct A/B testing on messaging and outreach strategies to improve conversion rates • Research and identify target accounts, industries, and key decision-makers • Assist in building and refining ideal customer profiles (ICPs) and buyer personas • Participate in cross-functional team meetings and sales meetings to foster team collaboration • Serve as a primary and secondary point of contact for customers in collaboration with Training Operations Team. • Continuously learn Shermco’s training service offering to craft value proposition messaging.

🎯 Requirements

• Bachelor's degree in marketing, business, engineering, or related fields preferred • 2+ years of relevant experience in inside sales, sales development, or lead generation. • 2+ years of experience selling training courses or related is highly desired • Comfortable contacting prospects via phone calls, emails or other channels, adhering to the planned outreach schedule • Experience with CRM tools - e.g., Salesforce, HubSpot (Preferred) • Familiarity with outbound prospecting tools - e.g., LinkedIn Sales Navigator, ZoomInfo, Industrial Info Resources, ConstructConnect (Preferred) • Proven track record of meeting or exceeding sales targets • Strong communication and interpersonal skills • Ability to work independently and as part of a team • Strong organizational skills and attention to detail • Ability to handle rejection and maintain a positive attitude • Intermediate knowledge of Microsoft applications, including Excel, Word, and PowerPoint.

🏖️ Benefits

• Must pass a pre-employment drug test and periodic, unannounced random drug tests. • Must pass a pre-employment criminal background check. • All offers are conditioned on acceptable results from a background check and drug and alcohol screening.