Marketing Manager, Research Solutions

🔥 2 hours ago

🏄 California – Remote

🏄 California – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

💻 Solutions Engineer

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MillenniumSoft Inc

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🎯 Recruiter

🤝 B2B

Recruitment • B2B

MillenniumSoft Inc. is a Virginia-based staffing and recruiting firm that provides end-to-end (360-degree) human resources solutions to enterprise and government clients. The company offers contingent/temporary staffing, direct placement of professionals and consultants, in-house HR services, specialized staffing/consulting, and staffing for IT support and application development roles. MillenniumSoft also lists services in quality assurance, project and program management, ERP/CRM implementations, database administration, infrastructure and security maintenance, and other IT-related placements. It serves multiple verticals including communications, manufacturing/mobile application development, IT, financial services, energy, medical devices, healthcare/pharmaceuticals, and media/entertainment; has federal and state government contracting experience; and is E-Verified and WBE-certified in Virginia.

📋 Description

• Develop and execute effective marketing campaigns to drive growth and adoption of key product lines and solutions, and ultimately generate high quality leads. • Responsible for planning and generating annual and quarterly lead generation and customer awareness campaigns. • Actively monitor lead evolution to sales funnel by working closely with sales and lead nurturing partner. • Accountable for content development for the web and other channels to drive traffic, engagement, and marketing qualified leads. • Understand key market trends, barriers, customer insights, and competitive information to identify customer needs at global and regional levels and translate into actionable programs and assets. • Partner and collaborate with regional marketers and other cross-functional teams to optimize program development, roll out, training, and implementation with measured results. • Develop actionable workplans and roadmaps that align with business objectives, timelines, and budget; lead internal teams and vendors in material development and program implementation. • Communicate and drive alignment on priorities, key initiatives, and messaging. • Coordinate with product marketing and digital/eBusiness team to oversee the web page content, format, and overall digital presence. • Collaborate with Scientific Marketing to consolidate and manage the tactical plans derived from new scientific evidence developed to support the strategic marketing goals. • Serve as the point person/project manager and coordinator for downstream marketing campaigns and digital assets related to the BDB strategic imperatives. • Actively collaborate with marketing counterparts, channel partners and global managers to strategize, design, develop, monitor & manage quarterly timelines for campaigns. • Provide feedback and review/optimize campaigns and content when necessary. • Analyze success metrics for campaigns and other assets to determine ROI. • Provide feedback to business leaders on campaign metrics and relay feedback to internal and external stakeholders. • Actively work with marketing stakeholders and leadership to ensure marketing mix spend is tracked to annual marketing plans and adjust campaigns for efficiencies. • Analyze Salesforce.com and Market reports on monthly leads, quotes, demos, wins, losses and report to sales and marketing.

🎯 Requirements

• Bachelor’s degree in Biology, Communications, Marketing or a relevant field, MBA preferred • Minimum of 5 years of marketing experience in the life sciences industry • Experience in flow cytometry or single-cell multiomics preferred but not a must • Candidate should have a working knowledge in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies • Experience with online lead funnels (generation, nurturing, scoring and conversion) using CRM such as Salesforce.com and marketing automation technology such as Marketo • Experience creating content for web and social media • Ability to work effectively on multiple projects with competing priorities. • Strong collaborator with the ability to work well within the department and cross-functionally and to solve for the “big picture”. • Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization. • Strong creative perspective to bring fresh ideas to our marketing campaigns in a collaborative manner. • Comfortable in a global, fast-paced, always-on, highly matrixed environment.

🏖️ Benefits

• 15-20% travel (domestic & international) • Professional development opportunities