Senior Director, Lifecycle Marketing, Retention

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $195k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Misfits Market

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2018

🍽️ Food & Beverage

🛍️ eCommerce

🌍 Social Impact

Food & Beverage • eCommerce • Social Impact

Misfits Market is an online value grocer focused on making affordable, high-quality food more accessible while combating food waste. The company partners directly with farmers and producers to source organic produce, quality meats, seafood, dairy, and pantry staples that might otherwise go to waste. These groceries are delivered directly to consumers' doors at savings of up to 30% compared to traditional grocery store prices. Misfits Market aims to provide a sustainable grocery shopping experience by utilizing products that might be overlooked due to appearance, excess inventory, or nearing best-by dates, thereby reducing food waste and promoting sustainability.

📋 Description

• Lead, develop, and inspire a high-performing Lifecycle Marketing team • Define and execute lifecycle marketing strategy across owned marketing channels to increase engagement, retention, winback, and lifetime value • Lead the company's customer retention strategy and identify retention drivers and initiatives that improve long-term customer value • Partner with Product, Engineering, Brand, Merchandising, Data, Finance, Operations, and Customer Care • Develop lifecycle strategies using customer segmentation, personalization, and automation • Build a culture of experimentation through testing, measurement, and continuous performance improvement • Translate customer data and business performance into insights, recommendations, and executive communications • Define the Lifecycle Marketing roadmap and influence cross-functional priorities • Continuously improve lifecycle marketing capabilities, technology, and processes

🎯 Requirements

• 12–15 years of experience in lifecycle marketing, CRM, retention marketing, or related customer marketing functions, with at least 5 years leading high-performing teams • Proven success developing lifecycle marketing and retention strategies that drive measurable business growth within high-growth DTC or e-commerce businesses • Strong people leader with a demonstrated ability to coach, develop, and inspire teams while fostering accountability, ownership, and collaboration • Deep expertise in customer lifecycle management, customer segmentation, personalization, experimentation, and retention best practices • Exceptional analytical skills with the ability to translate complex data into clear business insights and strategic recommendations • Proven ability to build strong cross-functional partnerships and influence executive leadership • Demonstrated experience with CRM platforms, marketing automation tools, and customer data platforms (CDPs); Braze experience is preferred • Comfortable operating strategically while willing to dive into the details when needed to support the team and business • Startup and/or high-growth e-commerce experience strongly preferred; subscription business experience is a plus • Passion for creating exceptional customer experiences and advancing Misfits Market's mission • Excellent written and verbal communication skills with the ability to influence stakeholders, align cross-functional teams, and communicate effectively with executive leadership

🏖️ Benefits

• 100 % Remote Work • Salary and employee stock options commensurate with experience • Unlimited PTO • Multiple health, dental, and vision plan options • Life Insurance • 401K plan • A highly visible and impactful leadership role • A collaborative, mission-driven culture where cross-functional partnership and new ideas are encouraged • Work alongside an ambitious, collaborative leadership team committed to building the future of online grocery