Manager, Paid Acquisition – Investment

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $118.5k - $157.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

Apply Now
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Logo of Mission Lane

Mission Lane

501 - 1000 employees

Founded 2018

💼 Consulting

📣 Marketing

🛡️ Insurance

Consulting • Marketing • Insurance

Mission Lane is a financial services company that focuses on providing accessible credit options for individuals, particularly those underserved by traditional financial institutions. They offer the Mission Lane Visa® Credit Card, which allows applicants to see if they are approved without impacting their credit score. The company aims to support members on their financial journeys through education and tools that promote healthy financial habits, ensuring that millions of Americans have access to the resources they need to build credit and improve their financial situations.

📋 Description

• Serve as the Subject Matter Expert (SME) and independently own campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization • Autonomously manage specific advertising budgets and pace against plan to hit Customer Acquisition Cost (CAC) targets • Translate marketing strategy into reliable campaign execution, partnering with creative and marketing teammates • Drive a rigorous testing roadmap, run sophisticated A/B tests, and translate complex data into actionable strategic decisions • Check pacing and variance daily and optimize toward ROAS or LTV:CAC • Perform rigorous QA before campaign go-live

🎯 Requirements

• 5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TikTok, etc.) in an analytical, performance-driven environment • Proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets • Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting • Extensive experience designing, running, and measuring complex A/B tests for paid media • Ability to travel approximately 4+ times per year for in-person collaboration • Mission Lane is not sponsoring new applicant employment authorization

🏖️ Benefits

• Annual incentive program • Paid time off • 401(k) match • Monthly wellness stipend • Health insurance options • Dental insurance options • Vision insurance options • Disability coverage • Paid parental leave • Flexible spending account for childcare and healthcare • Life insurance • Remote-first work environment

Apply Now

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