Senior Manager, Digital Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $152k - $191k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Mission Lane

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

💼 Consulting

📣 Marketing

🛡️ Insurance

Consulting • Marketing • Insurance

Mission Lane is a financial services company that focuses on providing accessible credit options for individuals, particularly those underserved by traditional financial institutions. They offer the Mission Lane Visa® Credit Card, which allows applicants to see if they are approved without impacting their credit score. The company aims to support members on their financial journeys through education and tools that promote healthy financial habits, ensuring that millions of Americans have access to the resources they need to build credit and improve their financial situations.

📋 Description

• Own paid media strategy and creative direction across digital acquisition channels • Lead paid digital and social performance marketing strategy across TikTok, Meta, Snapchat, YouTube, and emerging channels • Design and run always-on testing programs for social creative concepts, placements, and formats • Translate testing results into a functional testing agenda for the broader team • Partner with content and product teams to unify brand, awareness, and conversion efforts across paid, owned, and social channels • Manage digital creative marketing spend and agency partnerships • Collaborate with channel monitoring and content creators to maintain consistent owned and paid experiences • Improve content discoverability with organic search and content teams • Streamline the end-to-end digital conversion path and reduce friction and drop-off • Report to the Chief Marketing Officer

🎯 Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field • 7+ years in performance marketing, direct response, or growth marketing • Hands-on ownership across paid digital, including Meta, TikTok, Snapchat, connected TV, and display • Experience developing creative and control benchmarks and functional testing plans • Deep applied fluency in A/B and multivariate testing, including sample sizing, statistical significance, and test hygiene • Experience directing creative concepts and managing digital creative production • Experience partnering across credit/risk, finance, product, legal, and compliance • Experience with tiered capital allocation and paid digital channel/media budget management • Experience with marketing KPI frameworks, including GRR, CTR, and NAB attribution • Experience with conversion UX optimization, drop-off/abandonment analysis, and on-site nudge design • Proficiency with SQL, Tableau or Looker Studio, and Google or Adobe Analytics • Ability to work in the United States • Mission Lane is not sponsoring new applicant employment authorization

🏖️ Benefits

• Annual incentive program eligibility • Equity program eligibility • Paid time off • 401(k) match • Monthly wellness stipend • Health insurance options • Dental insurance options • Vision insurance options • Disability coverage • Paid parental leave • Flexible spending account for childcare and healthcare • Life insurance • Remote-first work environment