Digital Marketing Manager, Paid and Organic Search

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🔥 0 minutes ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Plan Left

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

Plan Left is a company that specializes in enhancing online presence and user experience through integrated marketing services. They offer a range of services including SEO, social media marketing, digital advertising, eCommerce marketing, and custom software development. Plan Left focuses on ROI-driven strategies, offering free SEO reviews, website development, and turnkey solutions for high-performance marketers. Their expertise extends to ADA compliance and enterprise hosting, ensuring comprehensive digital solutions for businesses. Recognized for their work in multiple industries, Plan Left emphasizes transparent planning, execution, and client empowerment.

📋 Description

• Plan, launch, optimize, and manage paid advertising campaigns across Google Ads, Meta, and other relevant platforms • Manage multiple client advertising accounts with varying budgets and objectives • Conduct keyword research, audience targeting, competitive analysis, and A/B testing • Manage advertising budgets to maximize client ROI • Own SEO programs covering technical SEO, on-page optimization, content strategy, and link building • Conduct site audits and address site speed, Core Web Vitals, crawlability, indexing, and structured data • Monitor rankings, organic traffic, site health, and algorithm and AI-search changes • Coordinate with content, design, development, and marketing teams • Develop integrated paid and organic search strategies for clients • Research and recommend new channels, platforms, media opportunities, and budget adjustments • Serve as strategic point of contact for assigned client accounts • Lead client calls and manage expectations, timelines, budgets, and account expansion opportunities • Create monthly performance reports and provide strategic recommendations • Track and communicate CPA, ROAS, CTR, conversion rates, organic traffic, rankings, and revenue attribution • Be available during 9am–5pm Central Time, with at least 4–6 hours of team collaboration

🎯 Requirements

• 5+ years managing paid advertising campaigns and SEO programs, with demonstrated results in both channels • Google Ads and Meta Ads experience required • Executive or senior-level experience leading client accounts and owning strategy • Proven account management experience with decision-maker presentations • Proven track record managing $10K+ monthly ad budgets • Experience in an agency environment managing multiple client accounts • Google Ads certification required • Meta Blueprint certification preferred • Strong technical SEO skills, including site audits, Core Web Vitals, structured data, and crawl management • Experience with A/B testing methodologies and statistical significance analysis • Proficiency with Google Analytics, Google Search Console, Google Tag Manager, and SEO tools such as Ahrefs, Semrush, or Screaming Frog • Experience with Looker Studio or similar reporting tools • Ability to take full ownership of accounts with minimal supervision • Excellent written and verbal communication skills • Self-motivated and able to work independently • Availability during 9am–5pm Central Time, with at least 4–6 hours for team collaboration • LinkedIn Ads experience, Microsoft Ads experience, local SEO, e-commerce, landing page optimization and CRO, digital PR and link outreach, AI search optimization, basic design, CRM systems, local service business marketing, and JIRA or project management tools are nice-to-have skills

🏖️ Benefits

• Flexible schedule with required presence during Central Time business hours • Monthly retainer with potential for growth to full-time • Opportunity to take on additional client accounts as the company grows