Marketing Manager

🔥 0 minutes ago

🗽 New York, Massachusetts – Remote

🗽 New York – Remote 🍂 Massachusetts – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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MLabs

WebsiteLinkedInAll Job Openings

51 - 200 employees

MLabs Consulting helps to setup project specification, implementation, management and maintenance of technical projects for AI, Fintech, Information Technology and more. We specialise in functional programming, compilers, AI, DevOps and full-stack development.

📋 Description

• Growth Strategy & Execution: Define and execute the comprehensive marketing strategy for the NFL and American sports, managing the lifecycle from initial launch through the peak of the season. • User Acquisition: Drive the growth of paid, depositing users across all marketing streams, continually optimizing the channel mix to meet target metrics. • Multi-Channel Management: Oversee the synchronized performance of paid media, creator partnerships, community development, and referral channels to build a cohesive growth engine. • Partnerships & Creator Programs: Develop and scale the creator and influencer program, cultivating relationships that expand brand reach and foster an active community. • Budget Management: Manage the end-to-end marketing budget, utilizing data-driven insights to allocate capital effectively across various channels and maximize ROI. • Brand & Community Building: Champion brand growth and community engagement, implementing retention strategies to turn first-time users into a loyal, long-term audience.

🎯 Requirements

• Industry Experience: 3 to 5+ years of growth marketing experience specifically within the real-money or cash fantasy sports space (e.g., Daily Fantasy Sports/DFS, sportsbooks, or similar real-money gaming products). • Domain Knowledge: A deep understanding of real-money user psychology, including deposit triggers, retention drivers, and the distinct dynamics of cash-based gaming. • Analytical Mindset: Strong commercial acumen focused on user acquisition costs, unit economics, and channel-agnostic performance data. • Campaign Management: Proven track record of running acquisition campaigns across multiple channels, with specific experience managing creator, influencer, or ambassador programs. • Adaptability: A builder mentality comfortable with fast-paced, high-growth environments and navigating ambiguity with speed and decisiveness. • Cultural Alignment: A strong understanding of NFL and American sports culture. • Preferred Qualifications • - Prior experience launching or scaling a real-money or skill-gaming product. • - Experience building and scaling a brand community from its early stages.

🏖️ Benefits

• Competitive salary and compensation package. • High degree of autonomy, scope, and ownership over a major product launch. • Opportunity to work with a fast-moving, collaborative team within the high-growth intersection of sports, gaming, and technology. • Direct visibility of performance impact from day one.