Website and Marketing Content Manager

🔥 9 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 10%

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MOCA Systems, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏢 Enterprise

🏗️ Construction

💼 Consulting

Enterprise • Construction • Consulting

MOCA Systems, Inc. is a full-service provider in the design and construction industry, specializing in delivering Owner's services for large, complex, and socially important construction projects. The company provides comprehensive services that include Owner’s Representative, Cost Management, Schedule Management, Planning and Programming, Facility Condition Assessments, Economic Services, and innovative solutions like MOCA911. MOCA Systems focuses on aligning project stakeholders to ensure projects are completed on time, within budget, and meeting quality expectations. They serve a variety of clients including Federal, State, and Local Government agencies, as well as corporate and commercial entities. With extensive industry experience, MOCA Systems excels in managing and reducing risks associated with construction projects, promoting effective communication, and anticipating changes to improve project outcomes.

📋 Description

• Improve how prospective and current customers find information, understand software and services, and progress across corporate, Touchplan, and MOCA Services websites • Map visitor journeys from discovery through evaluation, inquiry, and customer-resource access • Identify navigation, information, and conversion barriers and implement improvements to site structure, page hierarchy, internal links, and calls to action • Design and build WordPress pages and landing pages using Elementor across desktop, tablet, and mobile layouts • Create reusable page templates and components supporting consistent branding and efficient updates • Use Google Analytics 4, Google Search Console, Microsoft Clarity/heatmap tools, user feedback, and behavior analysis to prioritize improvements • Improve inquiry and demo-request journeys, forms, and confirmation experiences • Coordinate tracking, CRM connections, and lead routing with marketing operations • Develop testable recommendations and use A/B testing or usability testing where appropriate • Report website performance, priority actions, qualified inquiries, traffic, and engagement • Manage routine WordPress content updates and publishing, including pages, announcements, and job postings • Coordinate hosting, plugin and theme updates, backups, troubleshooting, and technical issue resolution • Test pages, navigation, links, and forms across browsers and devices • Apply accessibility practices and coordinate remediation with developers • Monitor page speed and site health and optimize images and page assets • Apply on-page SEO, monitor indexing and crawl issues, and coordinate technical fixes • Organize and adapt product, service, industry, and customer content for website visitors • Maintain current claims, statistics, client logos, and resource links • Maintain website design standards and reusable publishing documentation • Organize and maintain current, approved marketing and brand assets • Package emails and newsletters, build and format email layouts, apply brand standards, and test mobile display, links, and calls to action • Coordinate audience targeting and sending with marketing operations

🎯 Requirements

• Bachelor’s degree in marketing, web design, graphic design, digital media, communications, or a related field preferred • At least three years of relevant experience in website management, digital design, or digital marketing • Hands-on experience building and maintaining WordPress websites with Elementor, including responsive layouts, reusable templates, and routine troubleshooting • Portfolio showing strong web design judgment and examples of customer journey, usability, or conversion improvements • Practical understanding of user experience, website navigation, accessibility, on-page SEO, and conversion rate optimization • Experience interpreting Google Analytics 4 and Google Search Console data • Strong editing, quality assurance, and project management skills • Ability to manage competing requests and collaborate with marketing, sales, and development teams • Strong attention to detail and practical problem-solving abilities • Excellent written and verbal communication skills • Experience with B2B software, professional services, and/or the AEC industry preferred • Basic HTML and CSS preferred • Experience with Pardot/MCAE, Figma or Adobe design tools, behavior analysis or usability testing tools, and marketing automation or CRM integrations preferred • Familiarity with Flywheel hosting and SEO tools such as Yoast or Semrush helpful • United States citizenship or permanent resident status required in application questions

🏖️ Benefits

• Remote position for applicants located in the eastern or central time zone of the United States • Equal employment opportunity and work environment free of discrimination and harassment

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