Product Marketing Manager

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $98k - $134k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Own go-to-market strategy and PLG motions for Motive products • Develop and execute go-to-market plans aligned with company objectives and revenue targets • Drive marketing efforts for new product launches and feature releases • Work with cross-functional teams to ensure seamless product rollouts • Support product adoption and growth through PLG motions • Define positioning, messaging, and value propositions for key audiences • Differentiate Motive's AI platform capabilities in a competitive landscape • Use data and customer insights to refine messaging, pricing, and product strategy • Develop sales collateral, presentations, and training materials • Collaborate with demand generation, lifecycle, and content marketing teams on awareness and lead-generation campaigns • Build understanding of industry trends, pain points, and buyer personas • Identify opportunities for differentiation and expansion • Represent the voice of the customer within the organization • Work with Product Managers to influence roadmap decisions using customer feedback and market insights • Collaborate with channel and partnership teams on co-marketing initiatives

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 3+ years of experience in product marketing • Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech is strongly preferred • Strong ability to translate complex technical features into clear, compelling customer benefits • Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products • Excellent communication, storytelling, and presentation skills • Ability to build strong working relationships with Product Directors and cross-functional team members • Ability to manage multiple projects and priorities while maintaining a strategic perspective • Agile and able to adapt quickly to shifting market dynamics and organizational priorities • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations • Employees must be authorized to receive access to Motive products and technology

🏖️ Benefits

• Health benefits • Pharmacy benefits • Optical benefits • Dental care benefits • Paid time off • Sick time off • Short-term disability coverage • Long-term disability coverage • Life insurance • 401(k) contribution • Restricted stock units may be included in total compensation for certain roles • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices