Principal Technical Product Marketing Manager

🕒 August 26

🗽 New York – Remote

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💵 $185k - $240k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 2%

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Logo of Movable Ink

Movable Ink

501 - 1000 employees

📣 Marketing

✈️ Travel

🏨 Hospitality

💰 $55M Series D on 2022-04

Marketing • Travel • Hospitality

Movable Ink is a leader in personalized marketing, utilizing AI and automation to deliver tailored content to customers across various touchpoints, such as email and mobile. Their solutions, including the Movable Ink Studio and Da Vinci, empower retail, financial services, media organizations, and travel & hospitality sectors by transforming data into unique customer experiences in real-time. The company collaborates with a vast network of strategic partners, enhancing existing marketing technologies to achieve remarkable revenue and customer engagement. Movable Ink's expertise is endorsed by studies, such as the Forrester Consulting Total Economic Impact™ study, highlighting significant financial benefits for users. Through their innovative use of AI, Movable Ink drives next-level personalization and marketing performance.

📋 Description

• Own technical product positioning and feature-level differentiation across the platform • Translate product architecture, APIs, integrations, and data flows into clear messaging for technical and executive audiences • Partner with Product and Engineering throughout the product lifecycle to develop accurate, differentiated positioning and launch narratives • Build integration narratives and “better together” stories across ESPs, CDPs, data warehouses, DAMs, and other enterprise technologies • Create technical sales assets, including architecture diagrams, data flows, integration guides, one-pagers, battlecards, and objection-handling materials • Partner with Sales and Solutions teams on complex enterprise opportunities where technical differentiation can influence the deal • Develop technical enablement, discovery frameworks, demo narratives, and talk tracks for CIO, IT, data, and engineering audiences • Build and maintain scalable technical content, RFP responses, and enablement resources as the product and competitive landscape evolve • Develop technical thought leadership across blogs, webinars, campaigns, analyst conversations, and industry events

🎯 Requirements

• 5+ years of experience in product marketing, technical marketing, solutions engineering, or a related B2B SaaS role • Experience in Martech, customer data, marketing automation, CRM, or a related technology ecosystem • Strong understanding of APIs, integrations, data flows, cloud architecture, and SaaS technologies • Experience creating technical content such as architecture diagrams, integration guides, technical one-pagers, and sales materials • Experience partnering with Product, Engineering, Sales, Solutions Engineers, or Solutions Consultants • Ability to communicate effectively with CIOs, CTOs, IT leaders, data architects, engineers, and executive stakeholders • Strong written, verbal, presentation, and storytelling skills, with the ability to simplify complex technical concepts

🏖️ Benefits

• Additional bonus depending on the position ultimately offered • Full range of medical, financial, and/or other benefits • Equal opportunity and inclusive culture

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