Marketing Automation Data Specialist

🔥 0 minutes ago

🏈 Alabama, Arizona, +23 more states – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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mPulse

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

☁️ SaaS

🤝 B2B

💰 Series unknown on 2022-02

Healthcare • SaaS • B2B

mPulse is a health experience and insights company that provides an AI-powered Health Experience and Insights (HXI) platform and a suite of products—predictive analytics, core communications, omnichannel engagement, health portals, content management, and acquisition & payments—to help health plans, health systems, and other healthcare organizations improve member engagement, close care gaps, and meet regulatory requirements. Their platform delivers personalized, data-driven outreach and automation at scale to support Medicare, Medicaid, commercial plans, TPAs, ACOs, pharmacies, and life sciences/clinical trials. mPulse emphasizes modernizing member portals, utilization management communications, CAHPS/HOS performance, and precision targeting to drive clinical and financial outcomes for clients (used by 400+ healthcare organizations per their materials).

📋 Description

• Monitor data flow across connected systems, troubleshoot synchronization errors, and resolve issues • Manage the lead lifecycle from capture, validation, scoring, and routing through conversion • Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes • Maintain CRM data integrity and quality standards • Build and maintain campaigns across the marketing automation platform and CRM, including naming and tagging standards • Build and quality-check marketing emails, forms, and landing pages • Manage list processing from intake through CRM delivery • Build and maintain marketing reports and dashboards and validate accuracy • Analyze campaign and channel performance and deliver written recaps with findings and recommendations • Support attribution and funnel reporting, tracking governance, and conversion measurement • Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting • Support marketing operations projects and platform migrations, including documentation, data preparation, and testing • Administer the marketing technology stack and platform integrations, including field mappings, sync rules, and data flow between marketing automation and CRM • Document operational processes and identify efficiency improvements • Partner with Marketing, Sales, Product, and Sales Operations while reporting to the Digital Marketing & Marketing Operations Manager

🎯 Requirements

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership • 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping • Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results • Working experience administering an enterprise marketing automation platform • Working familiarity with customer data platform concepts, including data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly, evidenced by a prior migration or implementation • Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors • Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience • Proficiency with marketing automation platforms and CRM systems, including workflows, campaign structures, and system integrations • Advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, and manipulation of large data files • Strong written communication skills and ability to explain technical findings to technical and non-technical audiences • Ability to manage time, prioritize deliverables, and meet deadlines • Ability to work collaboratively across Marketing, Sales Development, and Sales Operations • Ability to stand and sit for extended periods • Ability to lift 50 lbs.