DTC Brand Strategist

🕒 July 1

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My Amazon Guy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

🏪 Marketplace

Marketing • eCommerce • Marketplace

My Amazon Guy is a full-service Amazon-focused e-commerce agency that helps brands grow their sales and solve marketplace problems through Seller Central management. They provide end-to-end services including Amazon PPC advertising, a 4-phase SEO/listing optimization process, A+ and Brand Store design, account troubleshooting and reinstatement, brand registry support, inventory and catalog management, analytics and reporting, and DTC marketing services beyond Amazon. The agency serves brands and Amazon sellers with audits, coaching, and ongoing platform optimization to drive traffic, conversions, and revenue.

📋 Description

• Own DTC performance across social, search, and retention channels, driving KPIs including ROAS, CAC, LTV, and retention • Develop quarterly roadmaps covering budgets, campaign mix, testing priorities, and retention strategies • Conduct paid media, retention, brand presence, and funnel performance audits to identify growth opportunities • Build and refine brand strategy, messaging, voice, positioning, and differentiation • Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives • Collaborate with Creative, Amazon, Paid Media, and Analytics teams • Monitor dashboard performance, troubleshoot issues, and adjust strategies • Lead client communications, strategy calls, and QBRs while identifying growth and upsell opportunities

🎯 Requirements

• 5+ years managing social ads with a strong focus on DTC/B2C campaigns • 3+ years hands-on experience with Meta and TikTok Ads • Expertise in email marketing and multi-channel campaign integration • Skilled in CRO and A/B testing to improve conversions and landing page performance • Strong creative eye and copywriting ability for consumer engagement • Active Meta and TikTok Ad Certifications • Proven leadership experience managing cross-functional teams • Track record of building scalable workflows for creative and performance marketing • Data-driven mindset with strong analytical and optimization skills • Excellent communication, highly organized, and results-focused • Dual-monitor setup required, with at least 8GB of RAM • Internet speed of at least 25 MBPS required

🏖️ Benefits

• 40 hours a week, 8 hours a day • Competitive salary base • Permanent WFH setup • Opportunities for professional development and career advancement