DTC Team Lead

🕒 July 1

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My Amazon Guy

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

📣 Marketing

🛍️ eCommerce

🏪 Marketplace

Marketing • eCommerce • Marketplace

My Amazon Guy is a full-service Amazon-focused e-commerce agency that helps brands grow their sales and solve marketplace problems through Seller Central management. They provide end-to-end services including Amazon PPC advertising, a 4-phase SEO/listing optimization process, A+ and Brand Store design, account troubleshooting and reinstatement, brand registry support, inventory and catalog management, analytics and reporting, and DTC marketing services beyond Amazon. The agency serves brands and Amazon sellers with audits, coaching, and ongoing platform optimization to drive traffic, conversions, and revenue.

📋 Description

• Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs • Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes • Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps • Monitor performance metrics including ROAS, CAC, LTV, and retention, and drive timely optimizations and strategic pivots • Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns • Provide strategic direction, ensure operational excellence, and develop talent within the DTC team • Partner with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission

🎯 Requirements

• Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth • Experience in DTC/B2C digital marketing and scaling profitable multi-channel campaigns • Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO • Proficiency with e-commerce platforms including Shopify, Magento, and WooCommerce, web analytics, and CRM systems • Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis • 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists • Strong executive presence, excellent communication and presentation skills, and ability to influence stakeholders at all levels • Creative thinking and ability to balance innovation with performance-driven execution • Data-driven mindset with sharp analytical and optimization skills • Exceptional organizational skills and ability to prioritize across a large client portfolio • Adaptability to thrive in a fast-paced, constantly evolving DTC environment • Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred • Dual-monitor setup required, with at least 8GB of RAM • At least 25 MBPS internet speed required

🏖️ Benefits

• 40 hours a week, 8 hours a day • Competitive salary base • Permanent WFH setup • Work schedule is in EST (Monday-Friday only) • Opportunities for professional development and career advancement