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Marketing Analytics Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 12%

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Logo of My Technology

My Technology

51 - 200 employees

Founded 2015

🤝 B2B

🛍️ eCommerce

☁️ SaaS

B2B • eCommerce • SaaS

My Technology is a UAE-based digital agency (established 2015) that provides web design and development, mobile application development, branding and corporate identity, and digital implementation services. They build websites, mobile apps, management systems for individuals, companies and government clients, and offer an all-inclusive e-commerce product called MyCart (professional e-commerce website plus iOS/Android apps). The firm focuses on helping clients establish and optimize online presence, increase traffic, and implement tailored IT solutions.

📋 Description

• Own measurement of acquisition efficiency and marketing ROI across paid, organic, and lifecycle channels • Build foundational attribution and reporting infrastructure connecting marketing investment to player value • Monitor and optimize paid social campaigns across Meta Ads Manager and TikTok Ads Manager, including audience segmentation, budget allocation, and A/B testing • Flag data-feed and tracking issues affecting measurement accuracy • Serve as analytics point of contact for paid search agencies • Translate performance and player-value trends into budget, bid-strategy, and keyword recommendations • Flag quality-score optimization opportunities • Own partner- and creator-level performance reporting, including postback/S2S tracking accuracy and payout reconciliation • Partner with growth marketing on incrementality testing • Build and maintain a de-duplicated attribution table spanning Paid, Affiliate, and Creator • Consolidate spreadsheet reporting into a warehouse-backed source of truth • Build BI dashboards and a shared metric dictionary linking spend to player value, including CAC, LTV, and ROAS • Develop budget-pacing forecasts across Paid Social, Paid Search, Affiliate, and Creator with the Head of Analytics and FP&A • Support CAC payback tracking and evaluate lifecycle-channel integration across email, SMS, and push

🎯 Requirements

• Bachelor's degree in Data Science, Marketing, Economics, Business Administration, Statistics, or a related field preferred • 3-5+ years in marketing/growth or paid media analytics • Hands-on measurement experience across Meta Ads Manager, TikTok Ads Manager, and Google Ads • Proficiency in GA4 (Google Analytics 4) • Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, complex formulas, and data modeling • Proficiency with a modern BI/visualization tool (Metabase, Looker, or similar) • Strong SQL • Direct experience with affiliate tracking/attribution platforms such as Impact, Everflow, CJ Affiliate, Tune/HasOffers • Experience with mobile measurement partners such as AppsFlyer, Branch, Adjust • Experience building de-duplicated, multi-touch or waterfall attribution across overlapping channels • Professional background from a top-tier marketing/media agency, high-growth gaming or consumer app company, or paid marketing platform/tool provider • Comfortable working with ambiguous, evolving data infrastructure • Strong organizational and project-management skills • Excellent written and verbal communication skills • Adaptable and able to thrive in a fast-paced environment

🏖️ Benefits

• Remote-first company with hybrid offices in NYC & Miami • Equity • 401K • Comprehensive insurance plans: Health, Dental, and Vision • Flexible Spending Account • Flexible Vacation Policy

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