Lead, Brand Marketing

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🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $110k - $175k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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MyFitnessPal

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

🏥 Healthcare

🍽️ Food & Beverage

💼 Consulting

💰 $18M Series A on 2013-08

Healthcare • Food & Beverage • Consulting

MyFitnessPal is a leading nutrition and fitness tracking application designed to help users reach their health and fitness goals. It offers an all-in-one solution for tracking food intake, exercise, and calories. With over 18 million foods in its database, MyFitnessPal allows users to track calories, macros, micronutrients, and more. The app integrates with many fitness devices to sync workouts, weight, and other health metrics. MyFitnessPal's personalized nutrition insights guide users towards building sustainable healthy habits. Available in both a free and premium version, it is praised for its user-friendly interface and effectiveness in helping users achieve weight loss and fitness objectives.

📋 Description

• Own the annual brand marketing plan, translating brand positioning into channel strategies, campaign calendars, and measurable KPIs • Use consumer insights, brand health tracking, measurement studies, and competitive intelligence to sharpen positioning as the competition and industry changes • Keep a pulse on the category and competitive landscape to inform strategic recommendations • Identify and help execute culturally relevant brand moments that build affinity with target consumer segments. • Contribute to strategy and creative for brand partnerships and sponsorships • Own and maintain brand guidelines/style guides, keeping them current as the brand platform evolves, and ensure they're accessible and actionable for internal teams and external partners. Balance consistency with flexibility • Leverage AI skills to implement reviews and controls across brand and product assets • Train and enable cross-functional teams (Growth, Creative, Partnerships, Comms) and external agencies on how to apply brand standards correctly and the AI review process, so brand fidelity scales without your direct sign-off on every asset • Lead execution of core brand campaigns end-to-end — from creative brief through production, launch, and optimization — across paid media, streaming/audio, social, out-of-home, and sponsorships • Serve as the primary liaison to our creative and media agencies: manage briefs, timelines, budgets, and deliverables, and hold agencies accountable for quality and impact • Oversee creative asset development and adaptation across paid, owned, and earned touchpoints, ensuring consistency with brand identity • Own the day-to-day relationship with the brand's creative and strategy agencies, acting as the primary point of contact • Lead brief development — translating brand and business objectives into clear, inspiring creative and media briefs that set agencies up to do their best work • Manage agency scopes, timelines, budgets, and deliverables; track spend against contracted scope and flag overages or scope creep early • Run a consistent cadence of check-ins, status reviews, and creative reviews to keep work moving and quality high without micromanaging • Give clear, actionable creative feedback rooted in strategy and brand standards — protect the brief, push back on off-strategy work, and know when to let great ideas breathe • Develop and evaluate agency performance against KPIs (quality, speed, cost-efficiency, business impact) and provide regular performance feedback; support annual or project-based agency reviews • Manage the agency onboarding process for new partners, including access, brand training, and historical context, to shorten ramp time • Partner with Legal/Procurement on contract terms, SOWs, and renewals as needed • Where multiple agencies are in play, ensure coordination and consistency between them so work doesn't fragment or contradict • Manage brand campaign budgets and track spend against plan • Partner with analytics/growth to measure brand campaign performance (brand lift, incrementality, media measurement) and report results to senior leadership • Turn performance data into clear recommendations for improving creative and channel mix for branded spend • Translate research, industry observations, and category trends into insights the team can activate

🎯 Requirements

• 6+ years in brand marketing, ideally at a consumer app, D2C, or health/wellness brand; experience with a premium or subscription product a plus • Proven track record owning brand campaigns end-to-end, from strategy through creative production to measurement • Direct experience managing creative and/or media agencies of record — briefs, budgets, timelines, and holding agencies to a high bar • Comfortable translating consumer insights and performance data (brand health trackers, lift studies, media measurement) into strategic and creative decisions • Strong project management instincts — able to run multiple campaigns simultaneously in a fast-moving, resource-constrained environment • Excellent written and verbal communication; able to build clear briefs and present confidently to senior leadership • Bachelor's degree required; MBA a plus but not required.

🏖️ Benefits

• healthcare • parental planning • mental health benefits • annual performance bonus • 401(k) plan and match • responsible time off • monthly wellness and technology allowances